Digital Marketing Analyst

Job DescriptionSupports the execution and measurement of performance against the organizations digital marketing strategy, including the optimization of visitor acquisition, conversion and retention.Job Grade4Job Tier3Career AreaMarketing and AdvertisingSupervisorNoJob QualificationsFive years of experience in marketing, merchandising or data analytics and interpretation. Prior project management experience preferred. HTML and CSS, IBM Core Metrics Digital Optimization Suite, Microsoft Bing or Google AdWords, and XML preferred.OrBachelor's degree and three years of experience in marketing, merchandising or data analytics and interpretation. Prior project management experience preferred. HTML and CSS, IBM Core Metrics Digital Optimization Suite, Microsoft Bing or Google AdWords, and XML preferred.Skills/attributesKnowledge of specialized, complicated techniquesBusiness financial acumen with analytical and problem solving skillsStrong communication and interpersonal skillsDegree (one Of)BACHELORS DEGREE - PreferredMajor/Minor (one Of)BUSINESS - PreferredMARKETING - PreferredMATHEMATICS - PreferredAdditional Qualifications/RequirementsTelework authorized within Dallas/Fort WorthNo PCS Authorized/No LSP AuthorizedTechnical (Preferred/Required Skills/Systems) Google Analytics 4 (GA4) - Highly Preferred Google Ads - Highly Preferred DEMOGRAPHICS/TRENDS/MARKETING - PreferredHTML AND CSS - PreferredIBM CORE METRICS DIGITAL OPTIMIZATION SUITE - PreferredMICROSOFT BING OR GOOGLE ADWORDS - PreferredXML - PreferredSalary Minimum$69,977.00Major DutiesPerforms disciplined analysis of the organization's digital marketing presence and provides recommendations to management for action on issues and opportunities identified through such analysis.Provides analytical support for testing of digital marketing and optimization efforts. Segments and implements data for digital marketing campaigns.Keeps abreast of emerging digital marketing technology, including industry trends, analysis and testing procedures.Performs other duties as assigned.Job TypeManagementNumber of Positions Remaining122-Oct-2024