Chief Marketing Officer

I. Position OverviewThe Chief Marketing Officer (CMO) serves as the company's senior-most marketing executive, responsible for formulating and executing the overall marketing strategy. This role drives revenue growth and expands market share through brand building, user acquisition, and market expansion initiatives. The CMO participates directly in core corporate decision-making and acts as a pivotal link connecting "brand, product, and business growth." II. Core Responsibilities1. Market Strategy & Brand ManagementFormulate the company's overall marketing strategy and brand positioning.Build and enhance brand influence and market awareness.Ensure consistency in brand image and communication systems.2. User Growth & Customer AcquisitionLead user growth strategies (acquisition, conversion, retention).Optimize customer acquisition channels (online advertising, content, social media, etc.).Maximize Customer Lifetime Value (LTV).3. Marketing Campaigns & PromotionPlan and execute integrated marketing campaigns (online + offline).Manage advertising placement and marketing budgets.Maximize Marketing ROI (Return on Investment).4. Market Analysis & Data-Driven InsightsAnalyze market trends, competitor activities, and user behavior.Optimize marketing strategies based on data insights.Establish a data-driven marketing framework.5. Cross-Functional CollaborationCollaborate with the Product Team to define product positioning and key selling points.Partner with the Sales Team to drive revenue conversion.Work with the Operations Team to optimize the user experience.6. Team Building & ManagementBuild and structure the Marketing and Brand teams.Establish performance goals and incentive mechanisms.Enhance the team's professional capabilities and execution efficiency.III. Job RequirementsEducational BackgroundBachelor's degree or higher; majors in Marketing, Management, Communications, or related fields are preferred.Work Experience25+ years of experience in marketing or brand-related roles.Proven track record of successful brand building or user growth initiatives.Experience in team management.Core CompetenciesStrategic thinking and business acumen.Brand building expertise.Data analysis and growth mindset.Creativity and content development skills.Cross-functional communication and leadership skills.IV. Key Performance Indicators (KPIs)Brand Awareness and Market Share.User Growth Rate (Acquisition, Retention, Conversion).Marketing ROI.Sales Conversion Rate and Revenue Contribution.Customer Satisfaction and Brand Reputation.V. Reporting StructureReports to: CEO / President.Direct Reports: Marketing, Brand, PR, Growth, Content, and related teams.Collaborating Departments: Product, Sales, Operations, Finance.VI. Role ValueThrough brand and growth strategies, the CMO translates product value into market influence and commercial revenue, serving as one of the core driving forces behind the company's scalable growth.