Senior KOL BD Lead (Global)

Senior KOL BD Lead GlobalA Tier-1 global cryptocurrency exchange (Top 10 by volume), serving 30M+ users across 200+ countries. Currently scaling KOL and influencer-driven user acquisition across all major regions, with a leadership mandate to build out a senior KOL BD function that drives multi-region trading volume and user growth.About the RoleWe're hiring a Senior KOL BD Lead to own the global KOL and creator partnership motion. You'll either come in managing a team of 56 KOL BD professionals across multiple regions, or be ready to scale into that role within months. This is a senior leadership track you'll report into senior commercial leadership and own the strategy, execution, and measurement of KOL-driven growth.This is not an IC role. We're looking for someone who has already built or led KOL BD teams across multiple geos, has measurable trading-volume contribution from KOL programs they've owned, and walks in with relationships across the global crypto creator economy.What You'll Do Own the global KOL BD strategy across all priority markets (CIS, EU, MENA, APAC, LATAM, North America, Australia, Korea, Greater China). Lead and scale a team of regional KOL BD managers, setting team-level KPIs on referred volume, signups, retention, and revenue contribution. Build and personally activate top-tier KOL and creator partnerships both individual creators and major Telegram/YouTube/X communities. Design and oversee the affiliate and revenue-share frameworks that govern KOL economics, including tiered commission structures and exclusivity arrangements. Run high-leverage campaigns across regions: launch activations, listing campaigns, product launches, ecosystem co-marketing. Translate KOL feedback into product and marketing priorities what creators need to convert their audiences. Manage budget allocation across regions, balancing performance markets vs. growth markets. Represent the platform at major crypto events, KOL roundtables, and creator-economy gatherings globally. Maintain visibility into competitor KOL programs (Binance, Bybit, OKX, Bitget, MEXC, Gate, Crypto.com) and adapt strategy accordingly.What We're Looking For 5+ years in KOL BD, influencer marketing, affiliate management, or creator-economy partnerships at a major crypto exchange, fintech platform, or large-scale creator marketplace. Track record of running KOL programs that have driven measurable trading volume minimum $50M monthly volume contribution at peak. Direct experience managing distributed KOL BD teams of 5+ across multiple geos, with team-level performance metrics. Deep, active relationships across the global crypto creator landscape Telegram channel owners, YouTube creators, X (Twitter) accounts, Discord communities, regional language hubs. Fluency in KOL economics: commission structures, tracking infrastructure, attribution models, fraud prevention. Comfortable operating across multiple time zones and managing remote/distributed team members. Strong commercial judgment on KOL valuation you know which creators drive real volume and which inflate metrics.Nice to Have Multilingual capability (Mandarin, Korean, Russian, Spanish, Portuguese, Arabic, Vietnamese, Turkish any combination). Existing relationships with crypto-native KOL agencies and management firms. Experience navigating regulatory considerations around influencer marketing in different jurisdictions. Background in performance marketing, affiliate networks, or growth at scale. Personal presence in the crypto creator ecosystem (own following, podcast, or media platform).Compensation & LogisticsCompetitive base + performance-linked variable tied to team and program metrics.Open globally major Asian hubs, Dubai, London, or remote for the right candidate.Reporting: Senior commercial leadership.