Email Marketing Specialist

Company DescriptionJob DescriptionFractionalRecruiter is partnering with an Atlanta-based organization seeking an experienced Email Marketing Specialist to join their growing digital team. This role blends creative strategy and technical execution - perfect for someone who enjoys coding, campaign management, and collaboration. The ideal candidate will bring a strong understanding of email marketing best practices, experience with enterprise marketing platforms, and the ability to manage multiple projects in a fast-paced environment.QualificationsKey Responsibilities & RequirementsExperience creating, scheduling, and monitoring email marketing campaignsSupport strategic programs through manual and triggered campaigns across the customer lifecycle - prospecting, nurturing, retention, surveys, and transactional communicationsPartner with designers and copywriters to optimize creative and templates based on performance data and industry best practicesHands-on experience using Salesforce Marketing Cloud or a comparable email marketing platformProven ability to code emails from base templates and ensure consistent rendering across devicesKnowledge of email marketing best practices, including CAN-SPAM and ADA complianceWorks well in cross-functional teams, coordinating with IT, Marketing, and Digital teamsHighly organized, with the ability to manage multiple projects and timelines simultaneouslyPreferred SkillsSalesforce Email Specialist CertificationStrategic mindset with experience developing and executing testing and optimization strategiesAMPscript experience is a plusMoveable Ink is a plusAdditional Information