Demand Marketing Specialist

Demand Marketing Specialist (Channel-Focused)Location: RemoteDepartment: MarketingReports to: VP of GrowthAbout the RoleWe’re looking for a hands-on Demand Marketing Specialist who is passionate about building predictable, qualified pipeline through one or two focused, high-impact channels.This role is not just about running campaigns—it is about owning pipeline outcomes. You will be responsible for developing and scaling repeatable demand generation motions that consistently produce qualified meetings and sourced pipeline within our ideal customer profile (ICP).The ideal candidate is a channel owner and optimizer, not just an executor—someone who knows how to turn strategy into measurable pipeline and continuously improve results over time.What You’ll DoOwn Pipeline Through Focused ChannelsOwn 1–2 demand generation channels end-to-end (e.g., outbound, email nurture, lifecycle, or similar)Build and execute programs that consistently generate qualified meetings and sourced pipelineDevelop repeatable, scalable plays that create predictable demand and pipeline contributionDrive Demand Outcomes (Not Just Activity)Own performance against key outcomes including: Meetings generatedQualified pipeline sourced (opportunities created/influenced)Funnel conversion rates across stagesActively optimize performance using data, testing, and iterationPartner Deeply with Sales (SDRs & AEs)Act as a co-equal partner with SDRs and Account Executives to drive pipeline outcomesWork collaboratively to define: ICP and account segmentationTarget account listsOutreach and sequencing strategyFollow-up processes and SLA expectationsParticipate in pipeline and performance reviews to ensure demand converts into real opportunitiesHelp design and refine the end-to-end demand management system, from lead generation through opportunity creationOptimize Channel PerformanceContinuously improve conversion across the funnel (targeting → engagement → meeting → opportunity)Run A/B tests on messaging, targeting, and channel tacticsIdentify bottlenecks and implement improvements to increase efficiency and outputOwn Systems, Data & ReportingBuild and maintain reporting on channel performance, including: Meetings from demandPipeline sourcedConversion ratesUse tools like HubSpot (or similar CRM/marketing platforms) to: Build programs and workflowsCreate dashboards and reportsEnsure clean data and accurate trackingTranslate insights into actionable improvements for both marketing and salesWhat We’re Looking ForProven Channel OwnershipExperience owning and scaling a demand generation channel, not just supporting campaignsTrack record of improving conversion rates, meetings, and pipeline generation over timeTechnical & Analytical SkillsetHands-on experience with: CRM and marketing automation tools (e.g., HubSpot)Reporting, dashboards, and pipeline trackingSequencing tools (e.g., Outreach, Salesloft, HubSpot)Strong capabilities in: ICP development and segmentationList building and targetingA/B testing and performance optimizationDemand & Funnel ExpertiseDeep understanding of lead management and demand flow across the funnelAbility to identify gaps and improve conversion between stagesSales Collaboration MindsetExperience working closely with SDRs and Sales teamsComfortable being accountable for shared pipeline outcomes, not just marketing activityStrong communicator who can align teams around performance goalsExecution-Oriented OperatorThrives in a hands-on, roll-up-your-sleeves environmentBias toward action, testing, and continuous improvementWhat Sets You ApartYou’ve owned a channel and improved its outcomes, not just executed within itYou think in terms of pipeline and revenue, not just leads or campaignsYou proactively partner with sales to improve systems, follow-up, and conversionYou combine data, tools, and experimentation to make channels perform better over timeWhy Join UsDirect ownership of pipeline generation and revenue impactStrong alignment between marketing and sales as true partnersAutonomy to build, optimize, and scale demand channelsOpportunity to create measurable, visible business impact