Director of Sales and Marketing

Overview: Astral of Franklin, an Independent Living, Assisted Living and Memory Support community located in Franklin, Indiana is looking for a dynamic Director or Sales and Marketing! This position will be responsible for meeting occupancy and sales goals for this lease-up community and collaborate with the Executive Director to manage all strategic marketing, planning, sales management, and analytical functions that impact the financial viability of the community and department. The Director of Sales and Marketing will lead day-to-day functions including sales, marketing, business development, and external and internal partner relationship management. One of the projects the DSM will spearhead is the creation and implementation of the strategic marketing plan (Annual Marketing Plan) and tactical communications designed to capitalize on market opportunities that generate demand. This position will build a creative, integrated, and multi-channel marketing structure that builds brand awareness and reputation, provide a steady flow of sales leads, and measure the return of marketing program investments. #LivingJoyfully Responsibilities: Sales Management Lead Management: Respond, advance, engage, and convert leads as appropriate by service line and community guidelines. Ensure departmental productivity and performance measure are consistently fulfilled. Ensure departmental compliance with CRM utilization. Maintain a thorough working proficiency in data integrity and management. Management of the customer experience from the initial point of engagement to admission/move-in into the community coordinating and communicating all relevant information to the appropriate parties (family, community, healthcare partners). Marketing Management Develop and implement a comprehensive strategic driven annual sales and marketing plan including weekly, monthly, or quarterly modification as appropriate that includes direct mail, events, and promotion campaigns and digital strategies. Partner with Franciscan Advisory Services (FAS) Sales and Marketing Support Services for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services. Ensure that the community has all appropriate marketing materials and tools as appropriate and necessary. Business Development/ Strategic Positioning Maintain good working knowledge of market intelligence and trends. Responsible for marketing services to external prospects and key referral sources to expand market share by generating new business and maintaining existing established partnerships. Develop and implement appropriate community relation activities to enhance business development and to maintain relationships with existing referral sources. Keeps informed regarding changes and new services provided within health care competition. Determines potential for enhancing current services. Identify feasible value-added features, which will enhance our services. Perform market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development. Maintains a thorough working proficiency on the referral source management software to perform all necessary activity including the following: entering new referral sources into the system and updating as necessary, scheduling follow-up calls and generating daily, weekly, and monthly reports as requested. Ensure regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws). Administrative Duties/Departmental Management Daily management, supervision, and direction of the Sales and Marketing Department. Evaluation of department staff annual to include coaching plans to enhance performance and support talent development. Completion and submittal of marketing and sales reports to the community and home office support. Development and management of the departmental financial budget. Unit inventory management. Performs all other duties as assigned and as responsibilities dictated including but not limited to attending all mandatory in-services, training, meetings. Qualifications: Encouraged to have a Bachelor’s degree from an accredited college or university required or FOUR (4) years of applicable experience as a Sales and Marketing Director Three (3) years’ experience in assisted living and health care marketing and sales Experience with lease-up communities a strong plus! Two (2) years’ experience of direct management/supervision Requirements: A Bachelor’s degree from an accredited college or university required or FOUR (4) years of applicable experience as a Sales and Marketing Director Three (3) years’ experience in assisted living and health care marketing and sales Two (2) years’ experience of direct management/supervision At least 2-5 years management experience in a dining environment in retirement community setting (IL / AL / MC)Working knowledge of IDPH regulations and MDS 3.0 Employee Benefits: Competitive Compensation Group Health, Dental and Vision Plans Employer Funded Health Savings Account Life/Disability Insurance 401k Match Tuition Assistance Generous Paid Time Off About Franciscan Advisory Services: Our vision of service at Franciscan Advisory Services is to provide excellent, person-centered care designed to help our residents experience the fullness of their lives wherever they find themselves on life’s journey. Key to our approach is associates with joyful, compassionate hearts, willing to pursue their purpose by sharing their gifts and skills with the residents entrusted to their care. We believe in our associates and are committed to creating an environment that is supportive and nurturing of your career path.