Hotel General Manager (Austin)

Austin Proper Hotel stands as one of the most acclaimed urban luxury hotels in the United States — a Michelin Key and Forbes Four-Star recognized property ranked among the Top 500 Hotels in the World. Located in the heart of Austin's vibrant Second Street District, the property delivers an unmatched guest experience across 238 rooms and suites, a Forbes Four-Star spa, and an award-winning food and beverage program generating over $32M in annual revenue — part of a $72M+ total revenue portfolio. Austin Proper holds the highest RevPAR in its competitive set and stands as the flagship of the Proper Hospitality portfolio.The HotelAnchoring Austin's Second Street District, Austin Proper Hotel features 238 rooms and suites — virtually all with sweeping city and Lady Bird Lake views. The property includes destination dining and bar outlets across Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, and Quill; an award-winning spa, Verbena; indoor and outdoor private event spaces; and a rooftop pool deck. Wellness anchors the guest experience through the Forbes Four-Star Verbena Spa, state-of-the-art fitness facilities, and a full suite of nature-connected programming.The members-only Proper Club offers an exclusive private indoor-outdoor clubhouse experience, a Hi-Fi listening room, bespoke programming and year-round cultural events, and full wellness access with property-wide benefits.Position OverviewThe General Manager will lead the strategic, operational, and cultural vision for Austin Proper Hotel, positioning it as the preeminent luxury destination in Austin and a flagship within the Proper portfolio. This role requires an accomplished hospitality executive with deep expertise in luxury hotel operations, award-winning food and beverage, wellness programming, membership models, and high-touch guest experiences.Proper Hotels is an AI-first organization. The General Manager is expected to be a confident adopter and champion of AI tools — embedding intelligent technology across revenue management, guest communications, F&B operations, people management, and financial controls. Comfort with data-driven decision-making and the ability to build a team culture around AI fluency are non-negotiable expectations of this role.The General Manager will be responsible for delivering exceptional financial performance, cultivating a high-performing leadership team, and ensuring that every guest, member, and employee experience reflects the refined, design-forward, and culturally vibrant ethos of Proper.Key ResponsibilitiesStrategic LeadershipDefine and execute the long-term business strategy for a $72M+ operationPosition the hotel as the leading luxury destination in AustinHonor Austin Proper's earned reputation while continuously evolving it for a discerning modern luxury audienceServe as the primary representative of the property to ownership, community leaders, and partnersOperational ExcellenceOversee all hotel operations including Rooms, Food & Beverage, Spa & Wellness, Membership, and EventsEnsure seamless integration across hotel programming, F&B outlets, and wellness experiencesDrive and protect Forbes Four-Star and Michelin Key service standards across every guest touchpointMaintain full compliance with all applicable local and state regulatory frameworksFinancial PerformanceDeliver on revenue, GOP, and EBITDA targets across a $72M+ multi-stream operationLead annual budgeting, forecasting, and capital planning processesOptimize yield management across rooms, F&B, wellness, and membership revenue streamsIdentify and execute strategic partnerships and incremental revenue opportunitiesBrand & Guest ExperienceUphold Proper's modern luxury aesthetic and experiential standards at every levelChampion design-forward programming, culinary innovation, and cultural relevanceCurate distinctive experiences that authentically reflect Austin's dynamic culture and creative spiritProtect and continuously grow the hotel's Michelin Key, Forbes Four-Star, and Top 500 Hotels in the World standingFood & Beverage LeadershipOversee an award-winning, $32M+ F&B operation spanning Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, Quill, and In-Room DiningChampion culinary excellence, beverage innovation, and operational discipline across all F&B venuesDevelop programming and activations that position Austin Proper as the city's premier dining and social destinationWellness IntegrationPosition Verbena, the hotel's Forbes Four-Star spa, as the definitive wellness destination in AustinIntegrate outdoor, wellness, and fitness programming seamlessly into the full guest journeyDevelop and grow membership and wellness-driven revenue strategiesProper Club LeadershipBuild and cultivate an exclusive, vibrant membership community reflective of Austin's creative and cultural classOversee member acquisition, retention, programming, and experience qualityEnsure Proper Club functions as a year-round social and cultural hub at the heart of AustinTalent & CultureRecruit, develop, and retain a best-in-class executive leadership teamFoster a culture of service excellence, creativity, accountability, and inclusionServe as a visible, inspirational leader throughout every level of the propertyAI Integration & Technology LeadershipProper Hotels operates on an AI-first foundation. The General Manager is expected to lead by example — actively using AI tools, driving adoption across the leadership team, and building a property culture where data fluency and intelligent automation are part of daily operations.Austin Proper runs on Proper OS: a unified intelligence layer built on a Snowflake data foundation, a Notion knowledge base, and AI agents that span every operational function — from revenue management and guest communications to F&B forecasting, housekeeping scheduling, financial controls, people operations, and sales. The General Manager serves as the executive sponsor of Proper OS at the property level, ensuring that every department head operates within this framework and that AI adoption is treated as a leadership competency, not an optional tool.Qualifications & Experience10+ years of senior leadership experience in luxury hotels or resortsPrior General Manager experience required; Forbes-rated property experience strongly preferredProven success leading complex, multi-revenue-stream properties at scaleDeep understanding of luxury service culture and design-forward hospitality brandsDemonstrated command of food and beverage operations; award-winning F&B portfolio experience highly valuedExperience with private membership clubs or wellness-forward resorts is highly desirableStrong financial acumen with proven ability to deliver profitability across a $50M+ operationDemonstrated comfort with AI tools, data platforms, and technology-forward operations; active experience preferredBachelor's degree required; advanced degree preferredLeadership ProfileThe ideal candidate is:A visionary leader who can steward an iconic property — continuing to elevate its national and global standingA commercially astute operator who understands the dynamics of a multi-revenue-stream urban luxury hotelA culturally sophisticated executive with strong design sensibility and cultural intelligenceA community builder who can cement Austin Proper's position as the city's definitive social and cultural epicenterA technology-forward leader who embraces AI as a competitive advantage and builds teams that do the sameA disciplined, hands-on executive who thrives in high-profile, high-expectation environmentsWhy This RoleAustin Proper Hotel is not simply a hotel to operate — it is Austin's most celebrated luxury address. A Michelin Key recipient. A Forbes Four-Star hotel and spa. A Top 500 Hotels in the World honoree. The RevPAR leader in one of America's most competitive and fastest-growing markets. And now, a property building toward AI-native operations that will define the future standard for luxury hospitality management.The General Manager will inherit a winning foundation — and shape what comes next.Why Join Proper HospitalityAt Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we're committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.