Google My Business & Lsa Specialist

Martine Law is not just growing — we are leading.Consistently ranked among the fastest-growing small law firms in the nation for three consecutive years, Martine Law is redefining what a modern law firm looks like. Focused on criminal defense and family law, we combine elite legal strategy with advanced technology to deliver exceptional client results.Our culture is driven, innovative, and performance-oriented — built for professionals who want to excel. We've created a streamlined, tech-enabled environment that removes unnecessary bureaucracy so our team can focus on what matters: winning for clients and building meaningful careers.Why Top Talent Chooses Martine Law• Remote flexibility powered by a fully integrated tech platform• A collaborative, high-performing team that supports development and advancementAt Martine Law, we believe excellence and balance are not mutually exclusive. By eliminating commutes, outdated processes, and office politics, we empower our team to operate at a high level while maintaining a fulfilling personal life.If you meet the qualifications and are ready to contribute at a high standard, apply now, and let's start the conversation.Want to fast-track your application? Email your resume and cover letter to gerry@xmartinelaw.com with the subject line: GMB SpecialistResponsibilities:Role OverviewWe are looking for a detail-oriented and results-driven Google My Business & Local Services Ads (LSA) Specialist to own and optimize our local digital presence. This role is critical to driving qualified inbound leads for our law firm by maximizing visibility in Google Search, Google Maps, and the LSA platform. You will be responsible for our GMB profile health, review strategy, and LSA campaign performance — directly impacting intake volume and client acquisition cost.Key ResponsibilitiesGoogle Business Profile (GMB)Own and maintain the firm's Google Business Profile(s) — ensuring accuracy of all information, categories, service areas, and attributesPublish regular posts, Q&A updates, and service highlights to keep the profile active and optimizedDevelop and execute a structured review generation strategy to grow and maintain 4.5+ star ratingsRespond to all Google reviews — positive and negative — in a professional, brand-appropriate toneMonitor and resolve any profile suspensions, ownership issues, or spam attacksTrack profile insights (searches, views, calls, direction requests) and report on trends monthlyLocal Services Ads (LSA)Set up, manage, and continuously optimize LSA campaigns across applicable practice areasMonitor lead quality, dispute invalid or spam leads through the LSA portalMaintain Google Screened / Google Guaranteed verification status and ensure profile complianceOptimize budget allocation across practice areas and geographies to minimize cost-per-leadTrack LSA performance metrics (leads, cost, bookings) and report weeklyReporting & StrategyProvide weekly and monthly performance reports covering GMB metrics, LSA leads, and cost-per-acquisitionIdentify opportunities to expand into new service areas or practice area campaignsStay current on Google's local algorithm updates and LSA policy changesCollaborate with the intake team to ensure lead response time and conversion are optimizedQualifications:Required Qualifications2+ years of hands-on experience managing Google Business Profiles for service-based businessesProven experience running and optimizing Local Services Ads campaignsStrong understanding of local SEO principles and Google's local ranking factorsExperience with review management platforms (e.g., Broadly, Birdeye, NiceJob, or similar)Comfortable working with Google Analytics, Google Search Console, and GMB InsightsExcellent written communication skills for review responses and profile contentHighly organized with strong attention to detailNice to HaveExperience in legal, healthcare, or other regulated industry marketingFamiliarity with legal advertising compliance and ethics rulesExperience with call tracking platforms (e.g., CallRail)Knowledge of broader local SEO (citations, NAP consistency, local link building)Familiarity with CRM or intake platforms (Clio,Lawmatics, HubSpot)About Company:Martine Law is a rapidly growing, fully remote law firm dedicated to protecting good people through some of the most difficult moments of their lives. We focus exclusively on criminal defense and family law, delivering strategic, compassionate, and results-driven representation.We are guided by our core values:Unwavering Commitment to Excellence – We hold ourselves to a higher standard in every case, every client interaction, every result.Diversity & Respect – We foster an inclusive environment where clients and team members feel valued and heard.Technological & Systematic Innovation – We leverage cutting-edge tools and streamlined systems to elevate performance and outcomes.Passion for Advocacy – We fight hard, prepare thoroughly, and advocate relentlessly for those we represent.At Martine Law, we are building more than a firm — we are building a modern legal platform designed for impact, growth, and meaningful client results.