Strategic Media Planning Specialist

Title: Strategic Media Planning SpecialistIndustry: TechLocation: Culver City, CADuration: 12 monthsResponsibilitiesDevelop and execute integrated media strategies across digital, social, and traditional channelsServe as the day-to-day strategy lead and paid media point of contact for music-related campaigns and initiativesManage workflows between internal stakeholders and external media partners to ensure successful campaign executionAnalyze media performance and provide actionable insights, optimizations, and strategic recommendations to stakeholdersCollaborate closely with social teams on owned and earned media strategies, including creator and influencer initiativesRequirementsBachelor’s degree required7–10 years of media planning and strategy experience, agency experience preferredMinimum 4+ years working within a media agency environmentStrong experience with integrated media planning across digital, social, and above-the-line (ATL) channelsStrong presentation, written, and verbal communication skillsSkillsstrategic media planningdigital marketingcampaign executionmedia strategyaudience targetingdata-driven insightsperformance marketingcross-channel planningmedia performance analysisstakeholder communicationHourly rate is commensurate with experience and is an estimated range provided by WorkGenius.ref_id: 8ca7a068-612a-4e7f-9427-cbe33a75a060