BLAINE BROTHERS - Marketing Content Specialist

If you are looking for a great place to have a career, let's talk!!We are a Minnesota based family-owned business with an opening for a Creative Marketing Specialist with some Graphic Design work. This position would lead all areas of creative marketing, including creating campaigns, leading regular photo and video shoots, making all assets and working with our sales team to create quarterly catalogs, must have experience with Adobe Creative Suite. This is a fast paced, fun, and always evolving team with lots of space for creative, responsible, and motivated people to grow and have a big impact. Join our growing team at Blaine Brothers Family of Companies; where we work hard, and play hard!Awarded Star Tribune's Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do!The Content & Creative Marketing Specialist supports the Director of Marketing and the Senior Marketing Manager in executing integrated marketing campaigns across digital, print, and event channels. This role is responsible for creative development, graphic design, photography, video production, and content execution while providing support in email marketing automation and event execution. This individual ensures brand consistency across all platforms, produces high-quality creative assets, and applies performance insights to continuously improve marketing effectiveness. The role collaborates closely with Sales, Service, HR, and leadership to bring campaigns to life and support company growth initiatives.Approximate focus areasCreative & Graphic Design – 45%Digital Content & Website Management – 25%Photography & Video Production – 15%Email & Automation Support – 10%Event Support – 5%Creative & Brand ExecutionDevelop graphic design solutions across print, web, social, email, and eventsEnsure brand voice, tone, and visual consistency across all channelsCombine messaging and design to produce compelling campaign assetsMaintain brand guidelines and creative standardsManage printer relationships and external creative vendorsWork directly with Sales to execute promotional materials and proofsDigital Content & Website ManagementManage and update website content (WordPress, Magento or similar platforms)Apply SEO best practices and optimize content for performanceCollaborate cross-functionally to ensure product and service pages remain accurateManage and schedule social media contentEmail Marketing & Automation SupportAssist the Senior Marketing Manager with building and deploying email campaigns and automated journeys (HubSpot preferred)Support segmentation, testing, and optimization effortsExecute A/B testing initiatives and report on performance metricsHelp maintain email templates and brand consistencyPhotography & Video ProductionCapture high-quality digital photography and video contentHost and curate company photoshootsProduce and edit video using Adobe Premiere, Photoshop, Canva, CapCut, or similartoolsMaintain updated seasonal and promotional visual assetsOperate cameras, lighting, and other production equipmentEvent Support (Backup Role)Provide support for trade shows, customer events, and internal eventsAssist with pre-event marketing materials, signage, and collateralSupport logistics coordination as neededServe as secondary coverage when the Event Coordinator is unavailablePerformance & OptimizationApply data and performance insights to inform content improvementsMonitor social, email, and website analyticsTake ownership of assigned projects and deliver on deadlinesRequirements3+ years of professional experience in content development, creative marketing, or digital marketing (ecommerce preferred)Strong graphic design portfolio across digital and print platformsProfessional experience in photography and videographyExperience with HubSpot or similar email marketing platformsExperience with WordPress, Magento, or similar CMS platformsProficient in Adobe Creative Suite (for catalog creation) is a MUSTExperience with Canva or similar tools (a plus)Familiarity with SEO fundamentals and content optimizationExperience with content scheduling and social media management toolsHighly organized with strong time-management skillsStrong cross-functional communication skillsSelf-starter with a continuous improvement mindsetReliable transportation requiredCore CompetenciesCreative storytellingBrand consistencyCollaboration across departmentsProject management & deadline disciplineCritical thinking and decision-makingOwnership and accountabilityWork Environment & Physical RequirementsExtended periods working at a desk and computerFrequent keyboard and close-vision tasksOccasional lifting of marketing materials or equipment (up to 35 lbs)Occasional work on shop floors or outdoor event settingsBlaine Brothers, Inc. is an EEO/AA/Minorities/Women/Vet/Disability Employer.J-18808-Ljbffr