Marketing Manager 2 – 17324

Marketing Manager 2 – 17324 Duration: This is a temporary contract role looking to last 19+ Wks./5+ months for maternity leave Location: Englewood Cliffs, NJSchedule: Fully onsite**NO C2C due to client restrictions** Top Skills: Project ManagementWebsite Planning + OptimizationQA ManagementTHE POSITIONManage the strategy and execution across the consumer decision journey and product detail pages on our client’s .com for the CTV category.Key Responsibilities:Manage CTV marketing activities on our client’s .com including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiativesBrief and optimize SEM and SEO effortsLead strategic promotions work streams for .com to drive sell-through. Provide and prepare presentations for regular executive share-out.Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.Work with the performance analytics team to identify and lead the real-time optimization of marketing across .comBackground/Skills, Education, and Requirements:Bachelor’s degree highly desired4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experienceExpertise in digital marketing and agency managementDigital analytics and evaluating data sets to identify learnings to inform the businessA passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trendsWebsite planning and optimizationExperience optimizing for SEO/SEMProject management / Time managementProven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc.) to provide integrated Brand Digital communications leadershipStrong interpersonal communication skills and ability to gain alignment across various stakeholders