Sales Activation Manager

Sales Activation ManagerSUMMARY: The Sales Activation Manager leads LifeSync’s downstream marketing execution, owning the enablement, activation, and tactical support required to help Sales perform at a high level. This role translates product strategy and upstream marketing into field ready execution that drives engagement, pipeline, and revenue.This position operates as a shared marketing service across both LifeSync lines of business:•    Patient Connections – supporting direct hospital sales•    Advanced Manufacturing – supporting OEM engineering and supply chain–focused sales motionsThe role is highly cross functional and execution oriented, combining sales enablement, product launch activation, events, CRM marketing operations, and inside sales collaboration.CORE DUTIES AND RESPONSIBILITIES:1.   Sales Enablement & Field ActivationOwn LifeSync’s sales enablement strategy and operating cadence, ensuring Sales has the tools, messaging, and content required to sell effectivelyDevelop, maintain, and deploy:Sales decks and collateralProduct launch toolkitsValue propositions and talk tracksCompetitive and positioning materialsEnsure enablement content is LOB specific while maintaining a consistent LifeSync voicePartner closely with Sales leadership to continuously improve usability and relevance of enablement tools2. Product Launches & Campaign ExecutionLead product launch activation in close coordination with Product Management and Upstream MarketingTranslate launch strategy into:Sales ready materialsInternal training and readinessExternal activation plans and campaignsManage post launch follow through, ensuring launches are adopted and supported in the field 3. Tradeshows, Events & Field Marketing•    Own LifeSync’s tradeshow and event execution, including Event planning and prioritization, booth messaging and positioning, pre-event and post event activation, lead capture and follow up workflows.•    Manage current and future event resources to maximize ROI and sales engagement. 4. CRM, Lead Generation & Marketing OperationsOwn CRM marketing operations, including campaign setup, automation, and reportingEstablish and manage email drip campaigns and lead nurture workflowsPartner closely with Inside Sales to: Align campaigns with outreach, improve lead quality and follow up, Support pipeline development.Track and report on lead generation, engagement, and conversion metrics Team Leadership & Cross‑Functional CollaborationDirectly manage the E‑Commerce Growth rolePrepare to scale and manage additional resources (Event Manager, MarCom Ops) as the team grows.Serve as the primary downstream marketing partner to: Product Management, Upstream Marketing & Business Development, Sales and Inside Sales, Commercial and Operations teams. REQUIREMENTS:Technical & Functional Expertise Sales Enablement & GTM – Strong grasp of enablement frameworks, content strategy, sales readiness, and product launch executionCRM & Marketing Automation – Proficient in Salesforce for campaign execution, lead management, and reportingDemand Generation – Experience with lead generation, nurture programs, funnel optimization, and conversion best practicesEvents & Tradeshows – Proven ability to plan, activate, and measure events, including ROI trackingHealthcare / Medical Devices – Familiarity with hospital sales, OEM partnerships, regulatory considerations, and healthcare buying cyclesCampaign & Content Management – Ability to create sales collateral, messaging, value propositions, and competitive materialsData, Budget & Project Management – Track KPIs, manage budgets and vendors, and execute multiple initiatives in parallelSales Training & Enablement – Deliver effective presentations, product launches, and sales training sessions Interpersonal SkillsCross-Functional Collaboration – Works effectively across Sales, Product, Operations, and MarketingSales Partnership – Builds credibility and trust with sales leaders and field teamsCommunication & Influence – Clear communicator who can influence without authority in a matrixed environmentCoaching & Development – Trains, mentors, and develops team membersCompetenciesExecution & Operational ExcellenceResults-driven with a strong bias for action and attention to detailData-driven decision maker who establishes scalable processes and workflowsAdapts quickly to shifting priorities and market conditionsStrategic ThinkingTranslate strategy into field-ready, executable plansStrong business acumen connecting marketing efforts to pipeline and revenuePrioritize resources for maximum impactLeadership & Growth MindsetLeads and motivates teams while managing stakeholders and changeCustomer-centric and focused on continuous improvementDemonstrates learning agility, resilience, initiative, and scalability thinkingSUPERVISORY RESPONSIBILITIES: RequiredEDUCATION AND/OR EXPERIENCE:• Bachelor's degree required in Marketing, Business, Communications, or related fields• MBA preferred but not required• 10+ years of progressive experience in downstream marketing, sales enablement, product marketing, or demand generation• B2B environments with complex sales cycles• Proven track record in commercial activation programs, product launches, sales enablement program development, and event/tradeshow execution.• Hands-on experience with CRM and marketing automation platform (Salesforce) Preferred.• Medical devices, healthcare, or manufacturing industry background.• People management experience.• Multi-line business or matrixed organization experience.PHYSICAL DEMAND: The position is primarily sedentary and requires comfort sitting at a desk for extended periods.WORK ENVIRONMENT: This role operates in a standard office environment.TRAVEL REQUIREMENT: Regular travel required (approximately 25% of time) required domestically and internationally for meetings, training, or product launches.The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.