Digital Marketing Manager

Digital Marketing ManagerFull-Time | Houston, TX (Hybrid)About LeMelFounded in 2015 by sisters Jen and Mel, LeMel Jewelry is all about affordable luxury, made to layer. Based in Houston, we curate stylish, collectable jewelry for everyday wear. Our showroom, events presence, and growing e-commerce platform serve a loyal customer base who love personalized, layered looks. We're a small but mighty team that values creativity, ownership, and genuine connection with our customers.The OpportunityWe're looking for a hands-on Digital Marketing Manager to take ownership of our digital marketing strategy and execution. This role is central to our 2026 growth goals: increasing e-commerce revenue, improving conversion rates, and building a clearer data-driven marketing approach. You'll manage our email marketing, paid advertising, and social media presence while working closely with our team to create campaigns that reflect our brand's personality.What You'll DoEmail & SMS Marketing (Klaviyo)Own and optimize email flows including welcome series, abandoned cart, post-purchase, and win-back campaignsPlan and execute promotional campaigns aligned with seasonal events and sales calendarAnalyze flow performance and make data-driven improvementsSegment audiences and personalize messaging to increase engagement and conversionPaid Advertising (Meta & Google)Manage and optimize Meta (Facebook/Instagram) ad campaigns with proper campaign structureRun Google Ads including Shopping and Search campaignsDevelop creative briefs and collaborate on ad content that tells our brand storyMonitor ROAS and adjust spend allocation based on performanceImplement proper audience segmentation (prospecting vs. retargeting)Social Media & ContentDevelop and execute social media strategy across Instagram, Facebook, and PinterestCreate content calendars that balance product promotion with lifestyle storytellingCoordinate with team members who film content to ensure consistent brand voiceEngage with community and manage DM responses that lead to sales opportunitiesAnalytics & ReportingTrack KPIs including traffic, conversion rate, email revenue attribution, and ad performanceProvide monthly reports with insights and recommended actionsUse Google Analytics and Shopify data to identify opportunitiesHelp establish cleaner data tracking and attribution systemsWhat We're Looking For3-5 years of digital marketing experience, preferably in e-commerce or retailHands-on experience with Klaviyo (or similar email marketing platform)Proven track record managing Meta and Google ad campaignsStrong analytical skills with experience in Google Analytics and ShopifyCreative eye for visual content and copy that connects with customersSelf-starter who thrives with ownership and minimal supervisionExperience in jewelry, fashion, or lifestyle brands is a plusWhat We OfferCompetitive salary based on experienceHybrid work environment (Houston-based with flexibility)Employee jewelry discountCreative ownership and real impact on a growing brandCollaborative team culture with direct access to foundersHow to ApplySend your resume and a brief note about why you'd be a great fit to hello@lemeljewelry.com. Bonus points if you include an example of a campaign you've run that you're proud of.DIGITAL MARKETING MANAGERRole Overview & ResponsibilitiesPosition SummaryThe Digital Marketing Manager drives LeMel's digital growth strategy, owning email marketing, paid advertising, and social media presence. This role reports directly to the owners and works cross-functionally with the E-commerce Coordinator, Sales Associate, and Events Coordinator to ensure cohesive brand messaging and coordinated promotional efforts.Key Performance TargetsMetricTargetE-commerce Conversion RateIncrease by 1% (from ~1.0% to 2.0%)Email/SMS Revenue (Klaviyo)30%+ of e-commerce revenuePaid Ad ROASMinimum 3x return on ad spendQ4 Online Revenue$525,000 (e-commerce only)Email List Growth10% quarterly growthCore Responsibilities1. Email & SMS Marketing (40% of time)Platform: KlaviyoFlow Ownership:Welcome Series | Abandoned Cart | Browse Abandonment | Post-PurchaseWin-Back | VIP/Loyalty | Birthday | Review RequestsCampaign Planning:Monthly promotional calendar aligned with seasonal eventsNew product launches and collection dropsEvent promotion (Nutcracker Market, A Christmas Affair, pop-ups)Weekly Tasks:Review flow performance metricsSchedule upcoming campaignsTest and optimize subject lines and send times2. Paid Advertising (30% of time)Platforms: Meta (Facebook/Instagram), Google AdsCampaign Structure:Prospecting campaigns targeting new customersRetargeting campaigns for site visitors and email subscribersCreative testing campaignsSeparate product feeds for Fashion vs. Fine JewelryCreative Strategy:Develop diverse ad formats: product demos, founder story, UGC, lifestyleShowcase layering versatility and personalizationCoordinate with team on content needs3. Social Media Management (20% of time)Platforms: Instagram, Facebook, Pinterest, TikTokContent Strategy:Develop monthly content calendarBalance product promotion with lifestyle and behind-the-scenes contentHighlight founder story and brand valuesNote: Team members film content; this role handles strategy, scheduling, captions, and posting.4. Analytics & Reporting (10% of time)Tools: Google Analytics, Shopify, Klaviyo, Meta Business SuiteMonthly Reporting:E-commerce KPI dashboard: traffic, conversion, AOV, revenue by channelEmail performance: open rates, click rates, revenue attributionAd performance: spend, ROAS, CPA by campaignSocial metrics: engagement, follower growth, trafficTeam CoordinationTeam MemberCoordination PointE-commerce CoordinatorWebsite updates, product launches, photography needsSales AssociateVIP client events, in-store promotions, customer feedbackEvents CoordinatorEvent marketing, post-event follow-up campaignsOwnersStrategy approval, brand voice, promotional calendarTools & PlatformsEmail/SMS: Klaviyo  |  E-commerce: Shopify  |  Analytics: Google AnalyticsPaid Ads: Meta Business Suite, Google Ads  |  Social: Metricool (or similar)Customer Service: Gorgias  |  Loyalty: Smile.io90-Day Success CriteriaFirst 30 Days: Audit current email flows, ad accounts, and social presence. Document findings and quick wins.Days 31-60: Implement top 3 flow optimizations. Restructure ad campaigns for proper segmentation.Days 61-90: Launch new creative strategy. Establish monthly reporting rhythm. Show measurable improvement in at least one key metric.