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Senior Sales Manager - Heavy Vehicle and Off-Highway Markets

ForviaAuburn Hills, MIApril 10th, 2026
Senior Sales Manager – Heavy Vehicle & Off‑Highway MarketsAt FORVIA Seating, the Senior Sales Manager for Heavy Vehicle & Off‑Highway OEMs plays a strategic, end‑to‑end commercial leadership role, owning key customer relationships across the construction, agriculture, mining, material‑handling, and commercial‑vehicle sectors. You will lead business development and customer management for OEMs that require durable, ergonomic, operator‑focused seating solutions built for demanding environments.Based at our Auburn Hills HQ, you will own the commercial strategy and P&L for an off‑highway customer portfolio, driving long‑term growth in markets characterized by long product lifecycles, lower volumes, high technical requirements, and a strong focus on operator comfort, safety, and equipment uptime.Key Responsibilities & DutiesCustomer Ownership & Market StrategyOwn the customer relationship from acquisition through production and aftersales, serving as the single point of accountability for heavy‑vehicle and off‑highway OEMs.Build trusted relationships with customer Purchasing, Engineering, Program, Vehicle Architecture, and Service/Aftermarket teams.Develop and execute commercial strategies tailored to construction, agriculture, industrial, and commercial vehicle market dynamics.Represent FORVIA as a strategic partner capable of supporting platforms designed for harsh‑duty environments, vibration exposure, and long hours of operator use.Track competitive activity and industry trends, positioning FORVIA to win new platforms and maintain long‑term customer alignment.Lead business development initiatives such as technology days, operator‑experience demonstrations, and participation in industry trade shows relevant to off‑highway and industrial equipment markets.Business Acquisition & NegotiationLead all RFQs, commercial proposals, platform nominations, and lifecycle negotiations for your assigned heavy‑vehicle customer base.Develop pricing strategies aligned with the unique volume, mix, and lifecycle expectations of off‑highway and industrial segments.Ensure commercial offers are competitive, comprehensive, and aligned with internal financial governance.Secure profitable platform awards, considering customer value, competitiveness, and long‑term risk management.P&L Ownership & Performance ManagementOwn the full P&L for the off‑highway customer portfolio, ensuring performance across low‑volume/high‑complexity product lines.Drive disciplined management of pricing, margins, tooling recovery, claims, engineering changes, and aftermarket profitability.Define and track KPIs related to revenue, margin, cash, and customer satisfaction.Identify risks and opportunities associated with long‑lifecycle heavy‑equipment platforms, and lead corrective commercial actions when needed.Provide clear performance reporting and ensure cross‑functional alignment.Leadership & Team DevelopmentMentor and coach Sales Managers or Sales Engineers supporting the off‑highway perimeter.Establish clear performance expectations and promote a collaborative, results‑oriented culture.Partner closely with Engineering, Program Management, Purchasing, Finance, Operations, and Quality teams to deliver customer satisfaction and program success.Your Profile & CompetenciesRequired QualificationsBachelor’s degree in Business, Engineering, Finance, or a related field (Master’s preferred).10+ years of commercial or sales experience in automotive, heavy‑vehicle, industrial equipment, or adjacent manufacturing sectors.Proven success in business acquisition, complex negotiations, and P&L accountability.Strong understanding of durable‑goods cost structures, engineering cycles, and commercial governance.Ability to operate autonomously and lead complex customer engagements typical of long‑lifecycle platforms.Excellent communication, leadership, and executive‑level customer‑relationship skills.Experience with operator‑station components, seating systems, or Class‑A interior products is a strong advantage.This position is not eligible for visa sponsorship of any kind, now or in the future.