Social Media Strategist

Here's What You'll Be DoingCoyne PR is looking for a Social Media Strategist who can speak digital, social media and influencer marketing. The ideal candidate can command a room with in-depth knowledge of today’s digital landscape, top social platforms and influencer trends. The Social Media Strategist is a big picture thinker that is able to clearly and concisely provide counsel on best practices – from organic content or paid recommendations, to influencer partnerships and social promotions. The candidate has a creative eye for digital content and is a proactive idea generator. This role supports the team’s overall client strategy, acting as the go-to social media resource for clients. The Social Media Strategist oversees campaign management, including social media content, advertising, crisis and influencer, and can effectively cross-sell services to clients and prospects. The candidate should be personable, highly motivated, have experience building and managing a team of junior staff members, and be comfortable working in a fast-paced environment.Here are the specifics Oversee social media plan development, execution and reportingSocial media account management within integrated teamsLead creative sessions and opportunistic idea generationClient relationship management and communicationBudget managementContent calendar development and managementSocial media advertisingInfluencer partnership contracting, negotiations and managementCrisis communicationsDigital measurement/KPIsProficient with digital, social media and influencer platformsNew business developmentManagement of junior staffWhat you should haveBachelor's Degree5+ years of agency experience in PR, social media, digital and/or influencerExperience working with large scale brands, specifically in the travel, hospitality and/or consumer industriesAbility to think strategically and creatively and be a problem solverA strong understanding of the digital landscape and ability to guide your team to deliver results-driven activationsExperience mentoring and developing a staffOutstanding written and oral communication and presentation skillsPlease email your resume to tcalo@coynepr.com