Head of Marketing

\Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine driving one of the best-known small-business marketing brands in the world. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. This is a direct-response marketing role within an expert-led business. We need someone who understands how authority, ideas, lead magnets, email sequences, webinars, VSLs, sales pages, offers, and sales conversations work together to create revenue.Ideally, you’ve worked in coaching, consulting, online education, expert-led brands, masterminds, paid communities, certification programs, book funnels, or similar businesses where trust, authority, education, and conversion drive growth.You won’t be starting from scratch. We already have a strong brand, proven offers, existing funnels, sales leadership, RevOps support, a bestselling book, and years of intellectual property built through The 1-Page Marketing Plan. The opportunity here is to make all of it work together better. This is a leadership role, but not a purely managerial one. You’ll set direction, manage the team, work with vendors and contractors, and own performance. But we run lean, so you also need to be hands-on enough to improve the work, unblock execution, and keep things moving.When you do your job well, we don’t just grow. We become the best example of the kind of marketing we teach.What You’ll Own Each WeekOwn the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contributionBuild and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpotPersonally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpotIdentify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversionLead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevantAlign weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plansCoordinate with our publisher and Amazon ads team on book marketing campaigns and related initiativesOwn the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not shipOwn website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performanceLead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts alignedPartner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performanceUse HubSpot reporting, funnel metrics, campaign data, and business KPIs to identify issues early, propose fixes, and improve overall marketing efficiencyManage the monthly marketing budget with clear accountability for performance and return. What Good Looks Like (30/60/90)30 DaysLearn brand, voice, manifesto, systems, scoreboards, offers, and customer journeyAudit funnels, campaigns, segmentation, reporting, content, and KPIsIdentify major leaks, weak points, and highest-leverage opportunitiesEstablish ownership, reporting rhythm, and execution cadence60 DaysLaunch and optimise priority campaignsImprove segmentation, nurture performance, and customer journey flowRaise the quality standard across assets and campaignsImprove alignment across marketing, sales, content, and RevOps90 DaysDemonstrate measurable improvements in key funnel metricsIncrease qualified opportunity generationImprove conversion performance across priority campaignsFully own weekly marketing execution and reportingOperate as the clear leader of the marketing departmentMetrics You OwnLead-to-client conversion (goal: 0.5% → 1.5%)Qualified call volume (30–50% increase)CAC (maintain or improve while scaling)Content velocity (3–5/week)Nurture → booking conversionFunnel efficiency (weekly leak fixes)Engagement + subscriber growthInterfaces & RhythmHead of Sales: Weekly alignment on lead quality, conversion, messaging, sales enablement, and funnel performanceAllan Dib: Weekly content and brand strategy alignmentCEO: Strategic alignment, brand strategy, positioning, priorities, resourcing, budget, and growth objectivesCopywriter / Marketing Generalist: Campaign execution, funnel implementation, email marketing, and copy supportContent Lead / Videographer: Content production, asset needs, YouTube, short-form, and execution prioritiesVA: Support, editing, design, implementation follow-throughRevOps & Automation Engineer: HubSpot architecture, automation, attribution, reporting, and technical implementation supportPublisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and related initiativesLeadership: Weekly KPI review, prioritization, and strategic adjustmentWho Thrives HereHigh-Ownership Operator: Acts like the business is theirs. Fixes problems before they become someone else’s problemDirect-Response Thinker: Understands that marketing exists to create action. Thinks in hooks, offers, conversion paths, lead quality, and measurable outcomesStrategic Executor: Can think at 10,000 feet and execute at 1,000 feet. Builds the plan, then helps drive it into realityData-Obsessed Truth-Seeker: Lives in the numbers. Uses evidence over opinions and prioritizes based on leverageMarketing Craftsman: Knows what good looks like. Can articulate why something is weak and improve it rather than just critique itFounder Fluent: Can work closely with strong founders, challenge ideas respectfully, and turn vision into executionA-Player Pace: Moves fast, learns quickly, and thrives in a high-performance environmentDay 1 Non-Negotiables:Direct-Response Marketing Fluency: You understand hooks, offers, lead magnets, VSLs, webinars, nurture sequences, sales pages, CTAs, conversion paths, and campaign performanceInformation Marketing / Education Market Familiarity: You understand businesses where trust, authority, expertise, education, and conversion drive growthHubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages, campaigns, reporting, and funnel managementFunnel Builder: Can personally build and improve landing pages, nurture sequences, lead magnets, webinar funnels, and customer journeysTaste & Conversion Judgment: You know what good looks like across messaging, design, funnel flow, and conversion. You can spot weak positioning, sloppy execution, confusing UX, and missed conversion opportunities quickly, and you know how to make them betterData-Obsessed Operator: Knows how to diagnose conversion problems, identify bottlenecks, and prioritize the right improvementsMessaging Strategist & Ruthless Editor: Owns clarity, positioning, messaging quality, and conversion-focused communicationCampaign Ownership: Has personally launched and managed campaigns end-to-end and is accountable for outcomes, not just activityProject & Sprint Management: Strong prioritization, planning, and execution disciplineLeadership Presence: Comfortable contributing to leadership discussions and representing the marketing function at a senior levelFounder Fluency: Has worked directly with a founder beforeWhat You'll LoveYou get real ownership of the marketing engineA globally recognized brand with strong authority and trustExisting funnels, proven offers, and real infrastructure to build onDirect access to Allan Dib and Anna KlothRevOps support and a growing sales organization to partner withThe opportunity to shape the next stage of the marketing departmentFast cycles, high standards, and meaningful influence on growth38 days PTO. Fully remote. International teamNot For You If...You need constant directionYou prefer managing agencies over building thingsYou avoid accountability for numbersYou want to stay purely strategicYou’ve never personally built marketing assets yourselfYou get overwhelmed by pace, feedback, or high standardsYou think marketing success is measured by activity instead of outcomesCompensation & StructureThis is a full-time, fully remote independent contractor role. Candidates can be based anywhere, but the role requires meaningful overlap with both U.S. West Coast and Australian East Coast working hours, including regular live collaboration across both time zones. Because of that, it will not be practical from every location.Compensation for this role is structured as base plus a performance-based bonus, with total compensation typically ranging from $120,000 to $160,000 depending on experience, pedigree, and fit. Bonus compensation is tied to specific pre-agreed quarterly targets.Even though this is a contractor role, we offer 38 days PTO. We do not offer traditional employee benefits.