Salesforce Marketing Cloud Developer / Consultant

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Info Way Solutions, is seeking the following. Apply via Dice today!Job Title: Salesforce Marketing Cloud Developer / ConsultantLocation: New York City, NYVisa: OpenJob DescriptionWe are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Developer / Consultant to join our team in New York City. The ideal candidate will have strong expertise in Salesforce Marketing Cloud platform development, campaign automation, customer journey orchestration, and CRM integrations. The candidate will work closely with business stakeholders, digital marketing teams, and technical teams to deliver scalable and personalized marketing solutions.This role requires hands-on experience with Journey Builder, Automation Studio, AMPscript, SQL, APIs, and Marketing Cloud integrations. The ideal candidate should be capable of supporting end-to-end campaign management, automation workflows, personalization strategies, and customer engagement initiatives.Key ResponsibilitiesDesign, develop, and implement scalable solutions using Salesforce Marketing Cloud (SFMC)Build and manage customer journeys using Journey BuilderDevelop and maintain automations in Automation StudioCreate dynamic and responsive email templates using HTML, CSS, and AMPscriptConfigure and manage Data Extensions, Contact Builder, and Audience BuilderDevelop and deploy triggered and transactional email campaignsPerform customer segmentation using SQL queries and audience logicIntegrate Salesforce Marketing Cloud with Salesforce CRM and external systemsUtilize REST and SOAP APIs for integrations and data synchronizationConfigure Marketing Cloud Connect and support CRM synchronization activitiesDevelop reusable campaign frameworks and templatesSupport campaign execution, testing, troubleshooting, and optimizationMonitor automation workflows and resolve production issuesCollaborate with marketing and business teams to gather requirements and translate them into technical solutionsEnsure best practices related to email deliverability, personalization, compliance, and campaign performanceParticipate in Agile ceremonies including sprint planning, stand-ups, and retrospectivesPrepare technical documentation and deployment support materialsRequired Skills8+ years of overall Salesforce experience5+ years of hands-on Salesforce Marketing Cloud experienceStrong expertise in:Journey BuilderAutomation StudioEmail StudioContact BuilderData ExtensionsAudience SegmentationStrong AMPscript development experienceStrong SQL query writing and optimization skillsExperience with SSJS (Server-Side JavaScript)Hands-on experience with HTML5, CSS3, and responsive email designExperience working with REST and SOAP APIsExperience integrating SFMC with Salesforce CRM platformsKnowledge of Marketing Cloud ConnectExperience troubleshooting email deliverability and automation issuesStrong understanding of customer lifecycle marketing and campaign executionExperience in Agile/Scrum development environmentsPreferred SkillsSalesforce Marketing Cloud Developer CertificationSalesforce Marketing Cloud Consultant CertificationSalesforce Marketing Cloud Email Specialist CertificationExperience with:Mobile StudioAdvertising StudioInteraction StudioEinstein Engagement FeaturesPersonalization BuilderExperience with MuleSoft or middleware integration platformsKnowledge of Salesforce Sales Cloud and Service CloudExperience with enterprise-scale marketing automation programsKnowledge of Customer Data Platforms (CDP)Experience with analytics and campaign performance reporting