Director, Integrated Demand Programs

Director, Integrated Demand ProgramsUSA - Hoboken, NJAt NiCE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you.Key ResponsibilitiesOwn integrated demand strategyDrive pipeline and revenue impactLead integrated campaign executionBuild scalable campaign frameworksAI & agentic AI leadershipCross-functional leadershipData-driven optimizationCore MetricsPipeline generated (sourced and influenced)Marketing contribution to revenueCampaign ROI and efficiencyFunnel conversion ratesEngagement across target accounts and segmentsRequired Experience10+ years in B2B SaaS marketing, demand generation, or integrated campaignsProven experience leading global, multi-channel demand programsExperience marketing AI/ML-based products or platformsHands-on experience leveraging or implementing AI or agentic AI in marketing workflowsStrong understanding of: Account-Based Marketing, Marketing automation, CRMExperience partnering closely with enterprise sales teamsTrack record of driving measurable pipeline and revenue impactKey Skills & CompetenciesStrategic thinking with strong execution disciplineStrong business acumen with a focus on pipeline and revenue outcomesCross-functional leadership and influenceData-driven decision makingAbility to operate in fast-paced, high-growth environmentsAbility to translate complex AI and agentic AI concepts into clear business valueLeadership MindsetBias for action with strong ownership and accountabilityInnovative and forward-thinking, especially in applying AI to marketingComfortable operating in ambiguity and driving clarityCollaborative, yet decisive and results-orientedWhat Differentiates This RoleFull-funnel ownership: accountable for pipeline and revenue, not just leadsCampaign orchestration at scale: connecting global strategy with regional executionAI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimizationDeep alignment with Sales: marketing is accountable to business outcomes, not activityWhy This Role MattersThis role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.Why Join UsOwn meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolioLead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscapeOperate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organizationTransform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing executionPartner with top talent: Collaborate with world-class teams across Product, Sales, and MarketingGrow your leadership footprint: High visibility with senior leadership and clear impact on company strategyAbout NiCENICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.