Content Strategist

ETISK is proud to be partnering again with LNDR, one of the most considered and respected product-led DTC brands in the Premium technical performance activewear space, to appoint a Content Strategist.This is not a brand built on noise, discounting or chasing trends. It’s built on product, clarity and intent. Everything they do is deliberate, and that carries through into how they approach marketing.Paid media is already strong and well-established. What’s missing is the creative engine behind it.That’s where this role comes in.The roleThis is not a traditional social media or content management role.You’re not coming in to schedule posts or manage a content calendar.You’re coming in to own how content is conceived, created and improved to drive real performance.You’ll be responsible for building content that works. Content that stops people, engages them and converts, with a clear understanding of why. Working closely with the existing performance function, feeding in creative that is built for platform behaviour and commercial outcomes, without stepping into media buying itself.This is hands-on. You will be expected to think, create, test and refine.Key responsibilitiesOwn the end-to-end content strategy across digital channels, with a clear focus on performanceCreate and direct content that drives engagement and conversion across Meta and GoogleWork closely with the media buyer to ensure creative feeds into paid activity effectivelyManage the creative agency, ensuring output aligns with both brand and commercial goalsLead the ambassador and influencer programme, from sourcing through to ongoing managementPlan and coordinate shoots, from concept through to deliveryAnalyse performance and continuously refine content based on what actually worksMaintain a consistent, premium brand presence across all content outputsWhat we’re looking forSomeone who can prove they understand what makes content performYou must have personally conceived, created or led content that delivered strong resultsNot someone who was simply part of a wider team producing good workAble to clearly explain why content worked, not just show outcomesStrong understanding of platform-native content across Meta and GoogleExperience in a DTC environment, ideally brand-sideBackground could be in lifestyle, wellness, beauty, performance or adjacent categoriesHands-on mindset, comfortable being in the detail as well as setting directionExperience managing agencies, creators or external partnersCommercially aware, with a clear understanding of how content drives revenueAble to work alongside specialists without overlapping into their functionYou’ll likely come from roles such as:Creative StrategistContent Lead or Head of ContentContent StrategistPerformance Content LeadWhat matters is not the title. It’s the output.The environmentFully remote, with travel to Byron Bay and the UK as required.This is a founder-led business that values quality over volume and substance over noise. The expectation is high, but so is the opportunity to have real impact.If you’re looking for a role where you can hide behind process, this isn’t it. If you want to take ownership of content in a brand that genuinely cares about what it puts into the market, it’s worth a conversation.