Visual Designer (Queens)

About UsEstablished in 2006 in Flushing, New York, Nan Xiang Xiao Long Bao is a celebrated destination for authentic Shanghainese cuisine, especially known for our handcrafted soup dumplings. From a neighborhood favorite to a nationally recognized brand, we’ve been featured in major food publications and media outlets. As we continue to expand, we are looking for passionate and talented individuals to join our growing team.Job OverviewWe are seeking a talented and detail-oriented Visual Design Lead to oversee and execute all aspects of brand visual identity. This role is critical in shaping the look and feel of our brand across menu design, in-store materials, packaging, and social media content. The ideal candidate will bring strong creative vision, excellent design skills, and a deep understanding of branding in both physical and digital spaces.Absolutely! Here's a polished and more concise version of the Responsibilities section for the Visual Design Lead role, crafted to sound professional and impactful:Key ResponsibilitiesLead the development and execution of creative design solutions that elevate the brand, enhance the customer experience, and support business objectives.Own the end-to-end design process—from concept to final delivery—across print, digital, in-store, and marketing touchpoints.Collaborate with cross-functional teams, including management, store operations, product, and marketing, to align design initiatives with strategic goals.Conduct user research, gather feedback, and apply insights to continuously refine and optimize design outcomes.Create wireframes, mockups, and prototypes to communicate design ideas effectively and facilitate decision-making.Ensure all visual outputs adhere to brand guidelines and maintain a cohesive, high-quality aesthetic across platforms.Work closely with brand manager to prioritize and manage design projects, ensuring deadlines and quality standards are consistently met.Stay current with design trends, tools, and best practices to drive innovation and efficiency within the design process.Proactively identify design challenges and propose thoughtful, user-focused solutions.Collaborate with the marketing team to develop compelling visual content for campaigns, promotions, and social media.Maintain strong attention to detail, delivering pixel-perfect and production-ready designs.Certainly! Here's the Qualifications section with your multilingual requirement smoothly integrated:QualificationsExperience in Grocery & Retail Design:Proven experience designing for the grocery, food & beverage, or retail industries, with a strong portfolio demonstrating an understanding of customer behavior, merchandising, and industry trends.Strong Visual Communication Skills:Ability to clearly communicate design concepts through sketches, wireframes, mockups, and prototypes. Experience in both print and digital design is highly preferred.User-Centered Design Mindset:A strong grasp of user experience principles, including conducting user research, usability testing, and applying insights to inform design decisions. Experience creating user personas and journey maps is a plus.Proficiency in Design Tools:Skilled in industry-standard design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, and InVision. Familiarity with prototyping tools like Figma or Principle is a bonus.Collaborative Work Style:Excellent teamwork and communication skills, with the ability to work cross-functionally with product managers, developers, and other designers.Language Skills:Proficiency in multiple languages—English, Spanish, and Chinese—is a plus, especially in understanding multicultural audiences and adapting visual communication accordingly.