Lifecycle Marketing Manager

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience. PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems. About the Job Opportunity The Field & Events Manager is a builder role responsible for owning and scaling PartsSource's field marketing and event strategy end-to-end. This includes live events, webinars, and account-based programs designed to drive pipeline across Enterprise and Key Account segments. You will sit at the intersection of pipeline generation and relationship-building-designing scalable event programs, managing execution, and delivering measurable revenue impact through high-quality customer engagement. What You'll Do Event Strategy & Portfolio Ownership (Marketing - Demand Generation: Campaign Planning & Execution; Lead Generation) Own the full field marketing and event portfolio from strategy through execution and ROI measurement Design scalable, repeatable event playbooks across executive roundtables, conferences, and partner events Build and manage an integrated event calendar aligned to pipeline goals and segment priorities Develop sponsorship and partnership frameworks to expand market reach Webinar & Digital Event Programs (Marketing - Demand Generation: Marketing Automation; Lead Management) Lead webinar strategy and execution including topic development, speaker coordination, and promotion Manage webinar platforms and optimize performance across attendance, engagement, and conversion Partner with content and lifecycle teams to extend webinar content across the funnel Continuously refine digital event formats to improve pipeline outcomes Field Marketing & Account-Based Engagement (Sales - Account Management; Marketing - Demand Generation) Develop pre-, during-, and post-event engagement strategies aligned to sales priorities Integrate ABM targeting into event programs to maximize impact on high-value accounts Partner closely with Enterprise and Key Account sales teams to drive qualified opportunities Ensure strong alignment between event execution and pipeline conversion Measurement, Analytics & Operations (Data & Analytics - Performance Metrics & Reporting; Marketing Operations) Own event performance reporting including pipeline sourced, influenced, and ROI metrics Track webinar KPIs including attendance, engagement, MQL generation, and conversion Optimize channel mix and event investments based on pipeline contribution and ROI Drive continuous improvement across vendors, logistics, and operational processes What You'll Bring Your Background 3-6+ years of experience in field marketing, event marketing, or demand generation Proven track record of driving measurable pipeline through events and webinars Strong project management skills managing complex, multi-channel programs Experience working closely with sales teams to align on pipeline goals Data-driven mindset with ability to analyze and optimize performance Experience with CRM, marketing automation, and event platforms (Salesforce, Marketo, ON24, Cvent) Preferred Experience in healthcare, SaaS, or B2B technology environments Familiarity with ABM strategies and account-based event targeting Experience managing event budgets and vendor relationships Experience scaling programs and building processes from scratch Who We Want to Meet Act Like an Owner: Accountability & Execution; Results Driven - You own event outcomes end-to-end and deliver measurable pipeline impact. Serve with Purpose: Customer Centric; Relationship Management - You design events that create real value for customers and align with sales priorities. Adapt to Thrive: Managing Ambiguity; Resilience - You manage complex programs and adapt quickly when plans change. Collaborate to Win: Influence & Communication; Alignment & Cohesion - You align cross-functional teams to execute seamlessly and drive results. Challenge the Status Quo: Data-Informed Decision Making; Continuous Improvement - You use data to refine strategy and improve program performance over time. Benefits & Perks Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) Career and professional development through training, coaching and new experiences. Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. Inclusive and diverse community of passionate professionals learning and growing together. Interested? We'd love to hear from you! Submit your resume and an optional cover letter explaining why you'd be a great fit. About PartsSource Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on. In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry. Read more about us here PartsSource Named to Newsweek's List of the Top 200 America's Most Loved Workplaces for 2024 PartsSource Named Among the Top 50 Healthcare Technology Companies of 2025 PartsSource Named Among the Top 25 Healthcare Software Companies of 2025 PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025 WSJ: Bain Capital Private Equity Scoops Up PartsSource EEO PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Legal authorization to work in the U.S. is required. Create a Job Alert Interested in building your career at PartsSource? Get future opportunities sent straight to your email. Create alert