Fractional VP of Product Technology

Fractional VP, Product & TechnologyDigital Platform & Systems Integration LeaderLocation: Hybrid (Lehigh Valley, PA)Engagement: 6-Month Contract (Potential Extension)Hours: Full-Time (40 hours/week)About the RoleWe are seeking a Fractional VP, Product & Technology to lead the design, integration, and launch of a unified digital platform for a growing organization.This role is responsible for connecting content, audience engagement, and revenue systems into a single, cohesive digital experience. You will work across leadership, marketing, content, and development teams to translate vision into a fully functional platform that supports audience growth, engagement, and conversion.This is a hands-on leadership role requiring both strategic thinking and direct execution.What You’ll DoPlatform Strategy & BuildDesign and lead the development of a unified digital platformCreate clear, intuitive user journeys from first interaction through ongoing engagement and conversionDefine MVP scope and future-state roadmapSystems IntegrationIntegrate CRM, CMS, email marketing, and payment/donation systemsEnsure seamless data flow across platformsOptimize and unify existing tools while introducing new solutions as neededAudience & Revenue InfrastructureBuild systems that support audience growth, segmentation, and engagementImplement email marketing and automation workflowsEnable clear pathways for conversion, subscriptions, or membershipExecution & DeliveryTranslate business needs into technical requirementsLead implementation, including vendor coordination and oversightEnsure delivery is on time, within scope, and aligned with organizational goalsCross-Functional LeadershipPartner with marketing, content, and development teamsAlign platform capabilities with messaging, campaigns, and growth objectivesEstablish workflows and collaboration across departmentsWhat Success Looks LikeA live, fully functional digital platformIntegrated systems across content, audience, and revenueClear user journeys and improved engagementIncreased audience growth, retention, and conversionReduced system fragmentation and improved operational efficiencyRequirementsWhat We’re Looking ForCore ExperienceExperience building and launching digital platforms end-to-endStrong background in systems integration (CRM, CMS, email, payments)Experience working across product, technology, and marketing functionsProven ability to translate strategy into executionTechnical & Platform KnowledgeCRM platforms (e.g., Salesforce, HubSpot, or similar)CMS platforms (e.g., WordPress, Ghost, or similar)Email marketing and automation toolsMartech stack and systems integration (APIs, data flow)Leadership & ApproachHands-on operator with a builder mindsetComfortable working in ambiguity and defining structureStrong communicator across technical and non-technical teamsExperience in small to mid-sized organizations preferredAdditional DetailsFractional engagement with potential to extend beyond initial termHybrid presence expected (local to Lehigh Valley preferred)Hourly rate range: $130–$150/hour