Asset & Wealth Management, Wealth Marketing Brand, Advertising and Creative Solutions, Vice Presiden

Brand, Advertising & Creative Solutions LeadAcross Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees.Goldman Sachs Private Wealth Management (PWM) specializes in creating comprehensive wealth management plans for high-net-worth individuals and families, as well as select institutions, including foundations and endowments. PWM Teams work one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities and global reach. Our Private Wealth Advisors (PWAs) deliver an unparalleled investment platform inclusive of the full product and service offerings of Goldman Sachs and beyond, which may include tax and estate planning, philanthropic planning and private banking and lending services. As client needs evolve, this close relationship allows the team to offer complementary services and new opportunities by leveraging the resources of Goldman Sachs and beyond.We are looking for a seasoned marketing leader to join our team as a Brand, Advertising & Creative Solutions Lead. This leader will be responsible for translating market and audience insights into impactful brand strategies across advertising and creative efforts driving awareness, consideration, and conversion for the PWM and Ayco businesses. The individual will lead a cross-functional team of designers, writers, and marketers to develop and execute multi-channel marketing efforts across brand architecture, advertising, competitive research, awards strategy, partnerships, testimonials, social media, and creative solutions. Strategies will be insights-driven, and our Brand, Advertising & Creative Solutions lead will oversee client and market research to develop brand narratives, creative, media, content and performance strategies into measurable, cohesive and effective advertising campaigns. The role will require close collaboration and partnership with business leadership, marketing colleagues, and agency partners to ensure seamless alignment between brand initiatives, performance marketing activities, and overall business strategy.Key Responsibilities:Develop and maintain a clear brand architecture and narrative that drives business growth and resonates with target audiences.Craft and execute a comprehensive advertising strategyConduct competitive research to inform strategic decisions and identify opportunities for brand differentiation.Develop and execute an awards strategy that showcases the brand's excellence and differentiated value.Build and execute a testimonial strategy that leverages client success stories and showcases the brand's value proposition.Partner closely with brand and executive social media for consistent messaging and tone across LinkedIn and InstagramLead the creative studio to develop innovative and effective creative solutions that enhance brand storytelling.Manage marquee external communications to ensure consistency with brand guidelines and messaging.Lead cross-functional teams to develop and execute integrated marketing campaigns that meet business objectives and drive real resultsFoster strong relationships with internal stakeholders, including marketing, product, and sales teams, to ensure alignment and effective execution of marketing strategiesStay up-to-date on industry trends and emerging technologies, identifying opportunities to leverage new channels, formats, and platforms to drive brand growthManage and mentor a team of creative professionals, providing coaching, feedback, and development opportunities to help them grow in their careersRequirements:10+ years of experience in marketing, advertising, or a related field, with a proven track record of developing and executing successful brand marketing campaignsStrong creative vision and problem-solving skills, with a passion for delivering innovative, results-driven marketing solutionsProven leadership experience, with a track record of building and managing high-performing teamsExcellent communication and collaboration skills, with the ability to work effectively with cross-functional teamsStrong business acumen, with a deep understanding of marketing metrics and KPIsDesired Characteristics:Good balance of strategic thinking as well as execution. Performance and impact drivenRelentless pursuit of excellenceA bold creative: someone to bring fresh ideas and translate our differentiated offerings in a compelling and elevated wayIntellectually curious; willing to challenge the status quoAbility to effectively manage complex and/or multiple projects to completion on time autonomouslyExceptional writing and communication skillsA collaborative leader: strong interpersonal, matrixed team relationship management skillsImpeccable attention to detail and proactive risk management mindsetABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: The Goldman Sachs Group, Inc., 2023. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.