Senior Analyst, Scalable Marketing Measurement Analytics

Role Summary/PurposeThe Senior Analyst, Scalable Marketing Measurement Analytics will support the Scalable Marketing Measurement Team in driving key initiatives & projects related to Marketing Campaign Performance, building enterprise-wide dashboards, and other tools, and provide Ad hoc analysis as required. This role will be responsible for preparing dashboards, performing data validation, and evaluating feedback received with the goal being to incorporate scalable marketing solution enhancements that enable users to gain valuable insights.Essential ResponsibilitiesAssist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign PerformanceMaintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data. Validate data accuracy and completenessEngage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competenceProvide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as requiredAbility to work across multiple time zones, collaborating cross-functionally with onshore and offshore teamsUse Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the teamPerform other duties and/or special projects as assigned.Qualifications/RequirementsBachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experienceExperience to include:1+ years of experience in an analytics role1+ years of experience in data visualization and storytelling utilizing tools such as Tableau, or another data visualization tool1+ years of experience with statistical tools such as SAS, SQL, R, or Python1+ years of experience querying and analyzing large amounts of dataDesired CharacteristicsAnalytics experience with a marketing focus such as campaigns.Bachelor's degree in STEM or related quantitative fieldRetail or financial services/ credit card or payments industry experience.The ideal candidate will need to think quantitatively and analytically as well as creativelyStrong experience with SQL, Python, and SAS - ability to perform ETL processesExperience with cloud-based analytical tools (AWS, Azure, etc.)Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing dataAbility to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholdersUnderstanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitionsManage offshore team resourcesStrong analytic and project management skills with ability to manage multiple prioritiesAbility to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendationsFamiliarity with how marketing campaigns work and how they are measured across different channels, portfolios, and typesGrade/Level: 09The salary range for this position is 85,000.00 - 140,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Our Way Of WorkingWe’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.Eligibility RequirementsYou must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our CommitmentWhen you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.Reasonable Accommodation NoticeFederal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard TimeJob Family GroupData Analytics