Senior Director, Strategic Demand New Chicago, Illinois, United States

The Senior Director, Strategic Demand Sales leads Nature's Bakery's enterprise demand and commercial strategy functions, owning Strategic Revenue Management, Category & Customer Marketing, and Sales Planning & Operations. This leader drives profitable growth by optimizing pricing, promotion strategy, trade investment, portfolio architecture, and demand planning across all channels and customers. This role also has P&L ownership of the digital sales channel (DTC, 1P, 3P), ensuring eCommerce execution supports broader commercial and revenue objectives.Key ResponsibilitiesOwn enterprise Strategic Revenue Management, including pricing architecture, promotional effectiveness, trade investment optimization, and price‐pack architectureDevelop revenue growth frameworks balancing volume, mix, margin, and customer investment strategiesEvaluate ROI of pricing and promotional programs to optimize trade investment and commercial returnsEmbed SRM principles into annual planning, portfolio strategy, and commercial decision-makingOwn Category Strategy and Customer Marketing to strengthen sell‐in, sell‐through, and customer engagementTranslate brand and portfolio strategies into actionable commercial plans and customer narrativesOversee Sales Planning & Operations, including forecasting processes, planning routines, and performance reportingLead digital growth spanning assortment strategy, promotional planning, content optimization, and performance analyticsAlign digital investments with enterprise revenue, margin, and portfolio prioritiesLead and develop a multi‐functional team spanning SRM, Category & Customer Marketing, Sales Planning & Operations, and Digital SalesEstablish clear priorities, operating rhythms, and performance standardsBuild organizational capability in commercial analytics, revenue optimization, and demand planningQualifications10+ years of experience across sales, revenue growth, go‐to‐market, or customer strategy roles, within CPGDemonstrated expertise in Strategic Revenue Management, including pricing, promotional effectiveness, trade optimization, and portfolio architectureStrong financial and analytical acumen balancing revenue growth, margin performance, and investment effectivenessExposure to digital commerce models, incl. Amazon, and understanding of key digital growth and profitability driversExperience leading teams and developing talent within cross‐functional organizationsStrong communication and influencing skills translating complex analysis into clear business actionsThe Good Stuff – BenefitsMedical, dental, and vision insurance offered for eligible employees401(k) plan with a company match that vest on day 1 of eligibilityPaid vacationPaid time offHoliday pay (11 days)Paid short‐term disabilityPaid life insuranceBanfield Pet Insurance DiscountsWellness Benefits and DiscountsEmployee Assistance ProgramCertain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is$190,000 to $240,000 . Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.EEO We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.#J-18808-Ljbffr