Paid Social Manager

Our client is seeking a Paid Social ManagerThis is a hybrid role in Plano, TX - Local DFW candidates ONLYOur client is a leading multi-brand consumer products company with a strong eCommerce and retail presence across North America. Their portfolio includes several well-established brands across home and lifestyle categories, supported by a collaborative, performance-driven team focused on delivering high-quality products and exceptional customer experiences.Role OverviewOur client is seeking an experienced, hands-on Paid Social Manager to lead execution and performance across paid social channels for a portfolio of brands.This role will be responsible for managing Meta, TikTok, and other social platforms, driving scalable growth through creative testing and audience optimization, and supporting the transition from an agency-managed model to an in-house team. The Paid Social Manager will partner closely with senior media leadership to execute strategy while owning day-to-day performance and managing a junior team member.Key ResponsibilitiesCampaign Execution & OptimizationOwn execution, optimization, and scaling of paid social campaigns across multiple brands (Meta, TikTok, Pinterest, and emerging platforms)Manage full-funnel campaign structures, including prospecting, retargeting, and platform-native automation (e.g., Advantage+)Oversee and optimize significant monthly paid social spend with clear ROAS and CPA targetsIdentify performance trends and scaling opportunitiesCreative Strategy & TestingLead paid social creative testing strategy across formats, messaging, hooks, and offersPartner closely with content and design teams to build a strong data-to-creative feedback loopTranslate performance data into clear, actionable creative insightsEstablish and maintain a structured testing framework to drive continuous improvementAudience, Channel & Funnel StrategyOwn audience strategy across campaign types and funnel stagesLead channel optimization strategy across paid social platformsAlign paid social efforts with broader full-funnel and cross-channel initiativesMeasurement & Performance AnalysisAnalyze campaign performance across platform tools and analytics platforms (e.g., GA4)Use insights to inform optimizations, budget allocation, and creative directionDeliver clear reporting and performance insights to stakeholders (weekly/monthly)Navigate attribution and interpret blended performance across channelsTeam Leadership & CollaborationSupport transition from agency-managed accounts to in-house ownershipCollaborate with senior media leadership on campaign planning and strategySupervise and mentor a junior team member to support execution and growthQualificationsBachelor’s degree in Marketing, Advertising, Communications, or related field4–7+ years of hands-on paid social experienceStrong expertise in:Meta Ads (Facebook/Instagram)TikTok Ads ManagerPinterest AdsExperience managing large monthly paid social budgetsStrong understanding of creative performance driversExperience partnering with creative teams and contributing to ad developmentAnalytical mindset with the ability to translate performance data into insightsComfortable working in a fast-paced, test-and-learn environment