Head of Marketing, gt.school (Remote) - $200,000/year USD

This role is not about running campaigns. It is about owning growth outcomes.Many marketing leadership positions define success through impressions and activity levels. This position defines success through enrollments. Demand for gt.school already exists. Families are searching for a credible, high-performance K–8 option designed for gifted learners. Our AI-powered approach accelerates mastery and allows students to pursue advanced interests alongside real-world skills. The product is proven. The market is prepared.What is needed now is a marketing leader capable of converting demand into scale.You will take ownership of the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.No playbook exists. You will design the funnel, establish positioning, conduct experimentation, and construct a dependable execution system leveraging agencies, freelancers, and technology. You will work with full autonomy and direct accountability for outcomes.If you seek ownership of a concrete target and the authority to design the system that delivers it, we should speak.What You Will Be DoingTaking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and customer acquisition costDesigning and executing continuous experimentation to uncover and resolve high-impact conversion obstaclesDeveloping the annual marketing strategy for virtual, campus, and summer programs, including positioning, target segments, channel selection, budget planning, and quantifiable objectivesCreating a high-velocity execution framework that reliably delivers through agencies, freelancers, and marketing platformsCollaborating closely with enrollment and school operations to transform family insights into more effective messaging and higher-performing creative assetsWhat You Won’t Be DoingExecuting awareness-focused campaigns without accountability for enrollment outcomesServing as a request handler for ad hoc marketing projects lacking clear return on investmentNavigating slow approval processes or large bureaucratic structures to execute workFocusing on vanity metrics that do not correlate with enrolled familiesHead Of Marketing Key ResponsibilitiesDesign and operate a complete full-funnel growth system that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining authority in gifted K–8 education.Basic RequirementsBachelor's degree (BA or equivalent)10+ years of experience leading full-funnel marketing strategy with measurable results in startup, technology, or high-growth settingsProven accountability for hard conversion metrics including enrollments, revenue, customer acquisition cost, and conversion ratesStrong capability in funnel analytics with a history of identifying issues and prioritizing impactful improvementsExperience establishing brand strategy, positioning, and messaging at the organizational levelDemonstrated ability to create and manage scalable execution systems utilizing agencies, freelancers, and marketing technology platformsAbility to work full-time (40 hours/week) remotely from the United StatesAbout Gt.schoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.GT School students explore their passions, develop critical thinking skills, and learn to innovate.Because that's where genius lies.GT School is where gifted minds turn potential into power.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-COUNTRY-HeadofMarketin.005