Chief Brand Officer, DTC (Founding, Equity-Only)

Job title: Chief Brand Officer (Founding, Equity-Only)Workplace type: RemoteEmployment type: Part-timeLocation: United StatesJob descriptionAbout Origin & StoryOrigin & Story is a specialty coffee subscription that features a different roaster every month. One curated experience. We exist to enrich people's relationship with coffee, to make it deeper, more informed, and more connected to the people behind it. We are building a community of patrons who back world-class roasters.Subscribers receive curated coffee from that month's roaster, the documentary film we produce in their space, and the brew guides the roasters walk them through on camera. They also get the Brew Lab, a daily brewing companion that helps them dial in every bag at home. The bundle is the point: editorial work, education, and brewing guidance, paired with the coffee itself. We are building the most complete and cohesive coffee subscription experience, and the kind few competitors can build. One roaster at a time. No marketplace.We are self-funded, early stage, and cash flow positive with hundreds of paying subscribers. Product-market fit is here. Direct competitors at millions to hundreds of millions in annual revenue have ordered from us to study what we are building. The ambition is to scale this the right way.The roleWe are hiring a Chief Brand Officer to steward how Origin & Story looks, sounds, and shows up in the world. Creative is our moat. This is the largest senior-hire equity grant because brand and film are central to what subscribers pay for, not just the beans. You own the creative standard and creative production across film, packaging, the site, organic social, email, landing pages, and paid creative when we turn ads back on. You do not only art-direct the box and the portal. Each month our cinematographers, photographer, and Lead Editor deliver beautiful long-form and still assets. Your job is to adapt that work into platform-ready creative (cuts, carousels, email modules, landing page sections, ad sizes) using the tools a small team actually uses, then prep organized packages for marketing to post, send, and launch. You work directly with our Chief Marketing Officer on calendar and priorities: they own when and where things go live; you own what it looks like and that it is ready to ship. We are a small team: we move quickly, ship often, and build intentionally together. You work directly with the founder on creative calls that need a tie-break. You work directly with our in-house creative bench on priorities and source material, not on replacing them in the edit bay. The founder stays in the loop on major creative direction. We avoid bottlenecks for their own sake.What a month looks likeYou set the creative bar for the monthly drop: documentary intent, brew guide framing, packaging, and conversion surfaces. You ingest finished film, selects, and photography from the bench and build the asset kit: organic posts for Instagram and TikTok, email modules and campaign visuals, landing page creative aligned to the design system, and ad sets when paid is live. With marketing, you agree what ships which week. You deliver prepped files, copy blocks, and specs so they can schedule, send, and post without rework. You align with the creator program on claims and tone in the wild. You keep templates and the design system current in our production tools.What you ownBrand voice and visual identity across touchpoints.Creative production for marketing (with CMO): adapting our shot content into organic social, email creative, landing page sections, and ad creative when we resume paid. You build and prep; marketing publishes and measures.Tools and workflow: fluent, hands-on production in Canva (primary for social, email visuals, and ad resizing) and comfort working from editor exports and photography. Practical fluency with Figma (or equivalent) for layout and design-system work on landing and site surfaces. Enough familiarity with Klaviyo (or similar) to build or hand off email modules marketing can deploy. You organize naming, sizes, and handoff folders so nothing gets lost between brand and marketing.Packaging art direction and the standards subscribers see in the box.Film direction (nice but not a requirement): creative intent for the monthly mini-documentary and brew guide series (the roaster on camera, the story we tell). Not the edit bay. Our Lead Editor owns long-form post-production execution.Portal, site, and conversion surfaces: member-side design system and brand alignment on storefront and marketing pages.Creative bench rhythm: what to shoot and export for you to adapt each month (coverage, stills, aspect ratios, pull quotes).What this seat does not ownPosting, scheduling, sending, media buying, lifecycle strategy and send logic, channel targets, or influencer deal economics. That sits with the Chief Marketing Officer. You prep; they run the channels and metrics.Corporate B2B sales. That sits with business development.Day-to-day creator outreach and contracts. Our Head of Influencer and Creator Partnerships owns that pipeline. You partner on briefs and brand guardrails.RequirementsDirect-to-consumer (DTC) experience: you have led brand or creative for a DTC company (in-house or as a lead embedded in the brand), with work you can show across multiple channels, not only agency decks for clients you did not ship.Consumer goods background (ideal): subscription, food and beverage, home, beauty, or comparable categories where product truth, packaging, and repeat purchase matter. Specialty or premium positioning is a strong plus.Production, not only strategy: you have personally built social, email, and landing (or paid) creative from strong source assets (photo and video), not only briefed vendors and walked away.Film or long-form brand content: experience shaping documentary-style, educational, or founder-led brand film (or equivalent long-form) that carries a process-first, credible voice. You do not need to be the primary editor; you need to have directed or produced work that shipped.Who succeeds hereYou have built or rebuilt a brand system at a consumer company where quality and restraint mattered, not only performance creative or short-lived trend creative.You have shipped social, email, landing page, and paid creative for a DTC or consumer brand that stayed coherent with a larger brand system, ideally alongside a marketing lead who owned posting and performance.You understand subscription or membership businesses: launch cadence, retention touchpoints, and why off-brand urgency creative backfires.You are fluent in Canva for fast, high-quality adaptation (not only briefing designers). You can take strong source footage and photography and turn it into multi-format creative without losing the brand.You are comfortable in Figma (or equivalent) for landing and layout work, and organized enough to hand off finished packages to a marketing lead on a weekly rhythm.You can direct documentary and educational film at a process-first standard: specific, warm, never adjective-first for its own sake.You are comfortable leading creatives as peers (editor, cinematographers, photographer) without micromanaging craft in the bay.You protect claims about coffee and process with the same care you protect layout and type.You move fast enough for a monthly cadence without shipping off-brand work.Bonus, not required: genuine interest in specialty coffee culture and how roasters work.A degree in design, fine art, art direction, or a related field. Equivalent experience built through brand-building, design-system stewardship, and portfolio work is welcome.Compensation and time commitmentFull-time elsewhere is fine. Weekly hours with us sit in a part-time band until the company hits defined revenue targets. We set it up that way so you can keep other full-time obligations during the build phase. Remote.Compensation is 5% of Origin & Story as a profit interests grant. Profit interests are the LLC equivalent of options, issued with a zero threshold based on the fair market value of the company at the grant date. Vesting is immediate monthly with no cliff. Repurchase rights on departure. Double-trigger acceleration on sale.There is no founding-team salary today. Ordinary salary for the founding team opens once Origin & Story reaches a defined revenue and profitability milestone.How to applyApply through LinkedIn. In your note, include a portfolio link, the tools you use day to day (e.g. Canva, Figma), and one example where you adapted hero brand content into social, email, or landing creative on a deadline. We read every application.