Senior Performance Creative Designer

Optimal is looking for a conceptual, strategic, and data-driven Senior Performance Creative Designer to join our fast-paced creative team. This is not a typical design job. You’re a perfect fit if you share our obsession with ideating, designing, and executing performance-oriented advertisements that drive measurable results.As a Senior Performance Creative Designer, you will be a leader on the team, developing high-impact ad concepts and delivering pixel-perfect assets that drive clicks, conversions, and client success. This is a rare opportunity to help build a creative function from the ground up. You’ll join at the earliest stage of our performance creative team, working closely with our creative lead to establish how we ideate, design, and ship high-performing work and deliver on our promise of purposeful growth for our clients. As we scale, you’ll be instrumental in shaping the department by mentoring and growing the team around the standards you help set now.Who Are We?Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media to marketing and communications, to audience data and analytics, we deliver for our clients.Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.We’re always looking for exceptional people to join our team. If this sounds like you, please apply!Key Responsibilities:Design and Execution: Design and produce high-quality static, animated (GIFs, motion graphics), and video creative assetsMulti-Platform Expertise: Expertly design for and adapt creative across all major paid media platforms (Meta, TikTok, Instagram Reels, YouTube, Google Display Network, CTV, DOOH, etc.), understanding the unique specs, user behaviors, and digital ad trends of eachBrand Stewardship: Uphold and push client brand guidelines, ensuring all creative fits the client's brand, speaks to their brand pillars, and drives trafficCollaboration & Workflow: Communicate and assess creative needs with our account teams. Collaborate seamlessly with creative strategists and account managers to define creative strategy, scope, and estimated turnaround timesProject management: Manage creative projects from end-to-end with minimal oversight, anticipating potential challenges and managing stakeholder expectations to meet all internal and external deadlinesCreative Leadership: Regularly assess developing trends in digital media, including developments in generative AI, and apply that knowledge to creative decision-makingMinimum Qualifications & Skill Requirements:5+ years of professional design experience, ideally with a background in paid media, performance marketing, or an agency environmentExcellent attention to detail with a drive to deliver great work and a willingness to accept constructive and collaborative feedbackA performance-focused portfolio that showcases your ability to create high-volume ad creative across multiple platforms. Your portfolio must demonstrate strong design skills in typography, layout, color theory, and visual hierarchyExpert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects, and Premiere Pro) and FigmaProficient in video editing and motion graphics ideation and executionExperience with generative AI tools like ElevenLabs, Sora, Veo, ChatGPT Image Gen, Adobe Firefly, etcExceptional communication and presentation skills, with the ability to articulate the "why" behind your design decisions to internal teams and clientsExcellent time management and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced environmentPreferred Skills:HTML5/Adobe Animate experienceAdvanced video editing and motion graphics skills (e.g., 3D, complex character animation)Prior experience mentoring or managing junior creativesExperience designing and prototyping high-fidelity landing pages (UI/UX)Optimal is proud to offer the following:Flexible Time OffPaid Leave for New ParentsHealth insurance (including dental and vision)Flex Spending PlanEmployee Assistance Program401K with company matchingTuition ReimbursementProfessional development opportunitiesRewards and recognition programsOffice HoursThis role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.Powered by JazzHRzW9pbALDQc