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Director of Sales

RedballoonHouston, TXMay 17th, 2026
Company: Quad PlusRedBalloon posts jobs on behalf of client companiesJob SummaryAs Director of Sales, you will own the commercial operation at NSA Houston. You will lead a team of four sales professionals, define who we sell to and why, build the systems and disciplines that give the team a repeatable way to win, and be the senior face of NSA in front of customers and prospects across the Houston market.You will report directly to the General Manager and have a real seat at the leadership table. The decisions you make about strategy, process, and people will shape this organization for years. There is no committee to run changes through, no corporate sales methodology handed down from a headquarters you have never visited. You will build the playbook. You will run it. You will own the outcome.For the right person, this is not just a job. It is a career-defining opportunity to take a technically excellent company and make it commercially excellent too.ResponsibilitiesBuild the Commercial Infrastructure Design and implement a consistent sales process — from first contact through close —appropriate to NSA's deal cycles, deal sizes, and buyer behavior Establish pipeline stage definitions, qualification criteria, and forecasting discipline Install a weekly operating cadence including pipeline reviews, rep one-on-ones, and teammeetings Define the metrics that matter and ensure they are tracked, reviewed, and acted upon Drive CRM adoption and data quality across the teamDefine the Market Strategy Analyze NSA's existing customer base to identify the Ideal Customer Profile — the firmographicand situational characteristics of the customers NSA is best positioned to win and serve Map the Houston market opportunity against NSA's technical capabilities and competitiveposition Build a prioritized target account framework for each sales representative Ensure the team's time and effort are concentrated on the highest-probability opportunities Refine the targeting strategy continuously based on win/loss data and market intelligenceCoach and Develop a Team Conduct a structured assessment of each of the four sales representatives — strengths, skillgaps, and development priorities Build and execute an individual development plan for each rep Run a consistent weekly one-on-one with each rep focused on deal coaching, skill development,and accountability Be present in the field — on calls, in customer meetings, in prospect conversations — to observe,debrief, and develop Build a team culture of high expectation, honest feedback, and shared accountabilityLead Externally Serve as the senior commercial representative for NSA Houston in customer and prospectinteractions Lead strategic account meetings, key prospect conversations, and new logo pursuits that requiresenior-level engagement Represent NSA in the Houston industrial market — at industry events, trade associations, and inthe networks where target customers are active Bring market intelligence back to leadership — competitive dynamics, customer needs, emergingopportunities Partner with estimating, project management, and engineering to ensure that what is sold can bedelivered — and that delivery excellence supports future salesQualifications 10 to 15 years of experience in technical or industrial B2B sales — automation, electricalengineering, industrial services, energy services, distribution, or related sectors Demonstrated experience building or significantly restructuring a sales organization — not justmanaging an existing one Proven track record of developing and coaching sales professionals to higher performance Experience leading a team of three or more sales representatives Familiarity with the Houston industrial market; existing relationships in oil and gas, marine,utilities, or heavy manufacturing are a significant advantage Technical credibility sufficient to engage peers in operations, maintenance, or engineeringconversations — a degree in engineering is not required, but professional fluency in industrialsystems isCapabilities Builds structure where none exists — designs process, installs discipline, and drives adoptionwithout needing a playbook handed to them Coaches effectively — develops reps through observation, diagnosis, and deliberate skill-buildingrather than rescuing deals or selling for the team Thinks strategically about markets and customers — can analyze a customer base, identifypatterns, and build a targeting framework from the data Communicates with clarity and directness — with leadership, with the team, and with customers Operates comfortably in an environment that requires both strategic thinking and day-to-dayexecution Holds people accountable with respect — sets a high standard and enforces it without damagingrelationshipsCharacter Energized by building, not frustrated by the absence of existing structure Takes ownership without excuse-making Asks questions before drawing conclusions Honest with leadership even when the message is difficult Motivated by team success — measures personal performance by what the team achieves