Director of Sales - Hotel Tristen

Join us for an exciting new hotel opening in early summer: Hotel Tristan in Pensacola, Florida. This is a unique opportunity to be part of the pre-opening team, build the foundation of the operation, and play a key role in bringing the guest experience to life.Hotel Tristan is a boutique lifestyle hotel located in the East Garden District of Pensacola, Florida, designed to blend the city’s historic character with modern hospitality. Inspired by the legacy of explorer Tristan de Luna, the property will provide a premium guest experience focused on leisure travel, events, and destination-driven stays in a walkable downtown setting. The hotel will feature 121 guest rooms, positioning it as a key addition to Pensacola’s growing hospitality and tourism landscape.www.hoteltristan.comDirector of Sales - Hotel TristenFull-Time, ExemptReports To: General ManagerSalary: $75,000-90,000 annual + Bonus Eligibility Position SummaryThe Director of Sales is responsible for driving total hotel revenue through strategic leadership of sales, marketing, and market positioning efforts across all business segments, including group, transient, and catering/event.This role partners closely with Revenue Management and Marketing to optimize pricing, distribution, and demand generation, ensuring alignment with budget, forecast, and targeted business mix. The Director of Sales plays a key role in positioning the hotel within the local market, building strong client relationships, and delivering consistent commercial performance.This is a highly visible leadership role requiring both strategic thinking and hands-on execution. The ideal candidate brings strong hospitality sales experience, operates effectively in a fast-paced environment, and has a proven ability to drive revenue growth and market share.Key ResponsibilitiesLead development and execution of the Annual Sales & Marketing Plan aligned with revenue goals and market opportunitiesDrive total hotel revenue through strategic management of group, transient, and catering/event segmentsDevelop and implement sales strategies that increase awareness, demand, and market sharePartner with the General Manager on budgeting, forecasting, and financial planningAnalyze competitive data, demand trends, and market conditions to inform pricing and business mix strategiesDirect and manage all sales activities to ensure achievement of revenue targets and performance goalsPrepare and deliver monthly forecasts, reports, and performance insightsBuild and maintain strong relationships with key clients, accounts, and community partnersRepresent the hotel in the local market through networking, events, and industry engagementCollaborate with Operations to ensure seamless execution of group and event businessMaintain accurate data and reporting within CRM, PMS, and revenue systemsLead, coach, and develop the sales team, fostering accountability and performanceMaintain a visible presence within the hotel to support team members and client relationshipsPerform other duties as assigned to support business needsQualificationsMinimum of 3-5 years of hotel sales experience required; prior Director of Sales experience preferredStrong understanding of hotel revenue drivers, segmentation, and commercial strategyKnowledge of travel industry trends, local market dynamics, and economic factorsProven ability to prospect, negotiate, and close new businessDemonstrated success in developing and delivering sales presentations and proposalsAbility to operate effectively in a fast-paced environment and make sound decisions quicklyStrong organizational and time management skillsExcellent communication, leadership, and interpersonal skillsAbility to build and maintain strong business relationshipsProficiency in hotel systems, including CRM, PMS, and revenue management toolsCore CompetenciesCommercial strategy and revenue optimizationMarket analysis and demand generationRelationship management and business developmentStrategic thinking with strong operational executionLeadership, coaching, and team developmentCommunication and stakeholder managementPhysical Requirements & Work EnvironmentThis role is primarily on-property and requires regular interaction with team members, clients, and guests.The position may involve:Standing and moving throughout the hotel for extended periodsFrequent interaction in guest-facing environmentsOccasional lifting of up to 25 poundsParticipation in meetings, events, and on-site client interactionsSchedule RequirementsFlexible schedule required to meet business needsAvailability for evenings, weekends, and events as neededCompensationSalary Range: $75,000-90,000 annualBonus eligibility tied to revenue performance metricsBenefitsEligible team members may participate in:Medical, dental, and vision insurance401(k) with company matchPaid time offFlexible spending accountsLife and AD&D insuranceShort- and long-term disabilityEmployee assistance programHotel employee discount programAbout UsAt Tandem Hospitality Group, we believe great hospitality starts with great people. Our philosophy, "pedal together, win together", guides how we lead, collaborate, and succeed as a team.We are a hospitality management company focused on boutique hotels and chef-driven restaurants, with a hands-on, operator-led approach. Our leaders partner closely with their teams to drive performance, elevate the guest experience, and build strong, sustainable operations.Our culture is rooted in ownership, accountability, and transparency. We empower leaders to think like business owners, lead with intention, and create environments where teams can grow, perform, and stay connected to a shared vision.Equal Opportunity Employer StatementTandem Hospitality Group is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any protected status under applicable law.