Vice President of Sales Execution & Funnel Discipline

Outova is seeking a Vice President of Sales Execution & Funnel Discipline to enforce a disciplined, Salesforce-based sales operating system. This non-quota role drives behavioral change, funnel compliance, and leadership accountability to support predictable growth. About Outova Outova is the ultimate destination for transforming outdoor spaces. As a collective of eight industry-leading companies, we offer exclusive products, including furniture, turf, fire pits, outdoor kitchens, grills, and heaters. Our mission is to provide cutting-edge, high-quality solutions that redefine outdoor living. Headquartered in Fort Worth, Texas, with operations in California and New York, we serve customers nationwide, helping them bring their dream outdoor spaces to life. From humble beginnings, we've grown into a premier distributor of hearth and outdoor living products, setting the industry standard for quality, innovation, and design. To learn more about us and the products we offer, visit www.outova.com. Description Join Outova – Shaping the Future of Outdoor Living Position Overview The Vice President of Sales Execution & Funnel Discipline is responsible for transforming how sales is executed across the organization. This role exists to design, install, enforce, and sustain a disciplined, repeatable sales operating system—anchored in Salesforce and driven by consistent leadership behaviors. This is not a quota-carrying role and not a revenue operations position. Success is achieved through behavioral change, accountability, and system enforcement—not personal deal closing. The VP will ensure that every opportunity follows a clearly defined sales funnel, that Salesforce is the sole system of record, and that sales leaders are consistently inspecting, coaching, and correcting behaviors that drive predictable growth. Key Responsibilities: Increase the number of buying customers through disciplined execution Create and enforce a single, standardized sales funnel across teams and markets Establish Salesforce as the sole source of truth for all revenue activity Improve conversion rates, deal velocity, and forecast predictability Reduce performance variability by standardizing sales behaviors Sales Funnel Definition & Enforcement Define the end-to-end sales funnel with clear, auditable stage criteria Establish required activities, artifacts, and exit criteria for each stage Enforce consistent funnel usage across all sales teams without exception Eliminate subjective stage movement and intuition-based forecasting Salesforce Ownership (Behavioral Focus) Enforce Salesforce usage as a requirement for pipeline credibility Define standards for complete, accurate, and acceptable opportunity data Ensure pipeline reviews, forecasting, and coaching occur within Salesforce Partner with Sales Leadership and IT while retaining ownership of adoption and discipline Sales Leadership Accountability Hold sales managers accountable for Funnel hygiene and data integrity Activity discipline and stage-based execution Coaching aligned to defined funnel stages Conduct weekly inspection and review cycles Establish clear expectations, consequences, and performance standards Weekly Sales Operating Cadence Lead weekly execution-focused reviews centered on: Funnel coverage and health Stage-to-stage conversion rates Deal velocity and aging Bottlenecks and failure points Eliminate forecast-only calls Replace anecdotal storytelling with data-driven inspection and action Coaching & Enablement (Process-First) Teach teams how to sell effectively within the defined funnel Coach using real pipeline data rather than anecdotes Reinforce behaviors that improve throughput and conversion Identify skill gaps by funnel stage and address them systematically Qualifications: Senior sales leadership experience in sales-led organizations Proven success enforcing structured sales processes and CRM adoption Deep, hands-on Salesforce experience in operational sales environments Demonstrated ability to drive behavior change across established teams Comfort with inspection, standards, and accountability-driven leadership Strongly Preferred: Experience in private equity–backed or execution-focused organizations Leadership experience across multiple teams or locations Background in Sales Operations, Enablement, or RevOps with progression into line leadership. Key Competencies: Execution-Led Sales Leadership Behavior Change and Enforcement Funnel Economics and Pipeline Control Salesforce as System of Record Data-Driven Inspection and Decisioning Manager Accountability and Leverage Operating Cadence Ownership Standards and Controls Orientation Systems and Scale Mindset Direct, Low-Ego Communication Physical Activities: Daily activity includes but is not limited to: Prolonged periods sitting at a desk and working on a computer. Ability to use hands and fingers for typing, writing, and handling office equipment. Occasional travel to vendor sites, trade shows, or distribution centers (domestic and international). Ability to lift up to 45 lbs. on occasion (e.g., product samples or materials). Compensation and Benefits: Salary: Competitive salary (exempt) with bonus opportunity. Benefits: Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off. Work Environment: Remote with possible transition to hybrid. Strong preference for candidates based in Dallas-Fort Worth, Texas Market. Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.