Senior Brand Designer & Digital Creative Lead

About Honest Abe RoofingHonest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.We're building a modern marketing department focused on performance, creativity, and speed — and we are looking for a Senior Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.Position SummaryThe Senior Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.What You'll DoBrand Design & Creative DirectionMaintain and elevate the Honest Abe brand identity across all marketing channelsEnsure consistency in typography, color systems, layouts, and visual styleCreate modern design systems and templates that scale across a multi-location franchise networkServe as the creative quality control for marketing assets Digital Marketing CreativeDesign high-performing creative for paid media campaigns across Google and MetaCreate landing page designs focused on lead generation and conversionDevelop visual concepts for digital campaigns, promotions, and seasonal marketing initiativesWork with the paid media team to test new creative concepts and improve campaign performance Website & Landing Page DesignDesign layouts and visual concepts for landing pages and website updatesCollaborate with the front-end developer to implement designs into WordPressEnsure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties Print & Franchise Marketing AssetsDesign high-impact marketing materials including:Door hangersDirect mailBillboardsSales collateralYard signsVehicle graphicsCreate scalable creative templates that franchise locations can easily use Campaign & Content CollaborationWork closely with the video producer and content team to maintain strong visual storytellingSupport social media campaigns with polished graphics and campaign visualsProvide creative direction for video thumbnails, social content, and campaign assets Creative Systems & WorkflowBuild organized design systems and asset librariesMaintain brand guidelines and creative standardsHelp improve marketing production speed by creating repeatable templates and systems What You Bring4+ years of professional graphic design experienceStrong portfolio demonstrating both brand design and marketing creativeExpert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)Strong understanding of digital marketing creative and conversion-focused designExperience designing for both print and digital channelsStrong typography, layout, and visual hierarchy skillsAbility to translate marketing goals into effective creative conceptsExcellent attention to detail and organizationAbility to manage multiple projects and deadlines in a fast-paced environment Preferred QualificationsExperience designing for paid media campaignsExperience with landing page design and conversion-focused layoutsExperience supporting multi-location brands or franchise organizationsFamiliarity with Figma or other collaborative design toolsExperience working with marketing, video, and web development teamsBasic understanding of web design best practices and responsive design Tools & PlatformsAdobe Creative Suite (Photoshop, Illustrator, InDesign)FigmaWordPress (design collaboration)Google WorkspaceAsana or similar project management tools Why Join Honest Abe RoofingBe part of a growing in-house marketing team with real ownership and impactWork across multiple markets and national brand campaignsCollaborate with paid media, web development, video, and leadership teamsHelp shape the visual identity and creative systems of a nationally recognized brandJoin a company that values speed, accountability, innovation, and measurable results Work LocationThis role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.CompensationCompensation will be based on experience, portfolio strength, and demonstrated ability to produce high-quality marketing creative.ApplyIf you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work.Please include a portfolio of recent design work when applying.This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.