Product Manager, Employer

At Gaia Family, we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering.We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role.We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).The RoleYou will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will:Define the strategyShip the productClose feedback loops with customers (both employers & employees)Drive revenue impactBuild the system from scratchYou’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal.If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is 💪What you will own: Employer Product StrategyYou will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design. End-to-End Employer and Employee ExperienceWe want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape. 🧡You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage.You will need to obsess over the full system, not just one aspect. Revenue & Unit EconomicsYou will co-leading the ROI strategy for our employer product. This means:Understanding case rates, utilization, loss ratiosPartnering with Finance on pricing experimentsImproving margins through product & process designYou will focus on these metrics like a GM would. Cross-Functional CollaborationYou will work with teams across the business, you will:Align with Sales & Legal on what we sellPartner with Ops on what we can operationalizeWork with Eng to build scalable systemsRun tight weekly reviewsWho We're Looking ForSomeone who...Is deeply collaborative with a builder mindsetIs solution-oriented - when we encounter challenges, you are already brainstorming on how to solveIs curious and eager to learnHas deep ownershipWorks cross-functionally successfullyIsn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfullyIs AI-native and excited about the future of EPD & techYou Might Be a Fit If You…Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startupsHave built or worked on an employer healthcare product beforeCare about revenue and margin, not just UX polishLove ambiguityAre AI-native, constantly testing out the latest tools to scale yourself & your teamCan go from whiteboard → SQL → customer call → Figma → pricing model in the same weekHave high energy and bias toward actionBonus if:You’re an ex founderYou’ve owned revenue targets beforeHave experience in fertility, family-building, or HRA administrationHow We WorkWe move fast, operate with high ownership, and care deeply about quality.We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.Why This Role Is Exciting 🤩You’re not inheriting a polished product.You’re building the operating system for a new line of business.You will have real leverage over revenue.Work on a meaningful problem in healthcare with massive market opportunityOperate with unusually high autonomy and visibilityJoin a small, high-talent team where decisions ship quicklyHelp define the future of fertility financing and patient experienceMeaningful equity upside as the company scalesCompensation & BenefitsCompetitive base salary + meaningful equity - range for this role is $130-160kHybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)Full benefits (very generous for early-stage startups)Fertility & egg-freezing benefitsIf this sounds interesting, we’d love to talk.Compensation Range: $130K - $160K