Head of Social Media & Community

About Bob's WatchesBob's Watches is the leading online destination for buying, selling, and trading pre-owned luxury watches. Built on transparency, trust, and expertise, we offer one of the world's largest selections of authenticated luxury timepieces, backed by real-time market pricing and exceptional service.As we continue to grow, we're looking for a Head of Social Media & Community to lead our social strategy across organic and paid channels, helping us expand our audience, strengthen our brand, and drive measurable business results.The RoleWe are seeking a strategic, creative, and data-driven social media leader to own Bob's Watches' social presence across Instagram, YouTube, TikTok, Facebook, LinkedIn, and emerging platforms.This role sits at the intersection of content, community, brand, and performance marketing. You will be responsible for developing and executing a social strategy that grows audience, increases engagement, drives traffic and revenue, and reinforces Bob's position as the most trusted name in pre-owned luxury watches.The ideal candidate has a proven track record building social programs for premium consumer brands and understands how to balance storytelling, audience growth, creator partnerships, and performance-driven outcomes.What You'll DoSocial Strategy & LeadershipOwn and execute Bob's Watches' social media strategy across all channelsDevelop annual, quarterly, and monthly social growth plans aligned with business objectivesIdentify emerging trends, platform opportunities, and content formats that can drive audience growthPartner with Brand, Content and Digital teams to ensure cohesive storytelling across channelsReport regularly on performance and make recommendations based on dataOrganic SocialLead content planning, publishing, and optimization across all platformsDevelop channel-specific strategies for Instagram, YouTube, TikTok, LinkedIn, and FacebookBuild social content franchises that educate, entertain, and engage watch enthusiastsDrive audience growth, engagement, reach, and community participationOversee community management and audience engagement strategiesPaid SocialPartner with internal performance marketing teams and external agencies to develop paid social strategiesProvide assets and inform creative testing frameworks and campaign conceptsAnalyze performance and provide recommendations to improve efficiency and resultsEnsure paid and organic social efforts work together to maximize impactCreator & Partnership ProgramsIdentify and manage influencer, ambassador, and creator relationships in partnership with the marketing coordinatorDevelop social-first partnerships that drive awareness and customer acquisitionMeasure and report on partnership effectiveness and ROIWhat We're Looking For10+ years of experience in social media, digital content, or growth marketingProven track record building and leading high-performing social or content teamsStrong understanding of both organic and paid social mediaExperience scaling social channels and building engaged communitiesStrong creative instincts with an eye for premium visual storytellingAbility to interpret performance data and translate insights into actionExperience working with creators, influencers, and brand ambassadorsPassion for luxury, watches, fashion, automotive, sports, or enthusiast-driven categories is highly preferredSuccess in the First 12 MonthsIncrease social audience growth across key channelsIncrease social-driven traffic and revenue contributionDevelop a creator and ambassador program that drives measurable impactScale paid social campaigns and build an asset creation processEstablish Bob's Watches as the most authoritative social voice in the luxury watch industryWhy Work With UsJoin a dynamic team at the forefront of luxury e-commerce.Medical, Dental, and Vision InsuranceEmployer-paid Life and AD&D InsuranceComplimentary lunches and snacksFriendly, collaborative workplace cultureCompany-sponsored events and outingsJoin an Award-Winning Team!We're proud to share that we were voted one of America's Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction. If you're passionate about delivering top-tier service and want to be part of a nationally recognized brand, we'd love to meet you!The Company reserves the right to alter or amend an employee's job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.#HeadOfSocialMedia, #SocialMediaLeadership, #SocialMediaJobs, #LuxuryMarketing, #LuxuryBranding, #LuxuryLifestyle, #LuxuryEcommerce, #DigitalMarketing, #Social MediaManager, #ContentStrategy, #SocialMediaStrategy, #SocialCommerce, #InfluencerMarketing, #PerformanceMarketing, #BrandStorytelling, #TikTokMarketing, #InstagramMarketing, #CreatorEconomy, #EcommerceGrowth, #LuxuryWatches, #WatchIndustry, #Rolex, #WatchEnthusiast, #LuxuryRetail, #NowHiring, #MarketingLeadership, #CreativeStrategy, #BrandMarketing, #CommunityBuilding, #JoinOurTeam, #HiringNow