Email Marketing Specialist

Email Marketing Specialist (Home Services)BxB Media | A BDR CompanyLocation: RemotePay: $26.00 to $31.17 per hourSchedule: Monday through Friday, flexible hours between 8:00 AM and 5:00 PM, with occasional overtimeBxB Media is hiring an Email Marketing Specialist to support HVAC and home service businesses across the country through strategic email marketing, customer communication campaigns, and marketing automation. This is a hands-on role for someone who enjoys combining marketing strategy, campaign execution, analytics, and client collaboration to drive engagement and measurable business growth.This position is ideal for someone with experience managing email campaigns, customer journeys, CRM platforms, audience segmentation, and performance reporting. Experience within home services or familiarity with ServiceTitan is helpful but is no longer the primary focus of the role.If you enjoy building campaigns that convert, optimizing customer communication, and helping businesses improve retention and revenue through email marketing, we'd love to connect.What You'll DoBuild, launch, and optimize email marketing campaigns for HVAC and home service clientsCreate customer journeys, automated workflows, and lifecycle marketing programsSegment audiences and manage CRM data for targeted communication strategiesDevelop promotional, seasonal, membership, retention, and reactivation campaignsMonitor campaign performance and provide insights and recommendations based on open rates, click-through rates, conversions, and engagementCollaborate with internal marketing teams to align email initiatives with broader client goalsManage campaign calendars and ensure timely execution across multiple accountsTroubleshoot campaign issues and maintain email deliverability best practicesSupport reporting and communicate results through client meetings and presentationsDocument processes and contribute to continuous improvement initiativesWhat You Bring2+ years of email marketing, CRM marketing, marketing automation, or lifecycle marketing experienceExperience managing campaigns inside platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Constant Contact, ServiceTitan Marketing Pro, or similar toolsStrong understanding of audience segmentation, customer journeys, automation, and campaign performance metricsExperience analyzing campaign data and translating insights into actionExcellent written communication and project management skillsComfortable managing multiple priorities in a remote environmentExperience supporting clients or working in an agency environment is a plusExperience in HVAC, plumbing, home services, or ServiceTitan is preferred but not requiredWhat We OfferMedical, dental, and vision coverage401(k) with employer matchPaid time off and paid holidaysEmployee Assistance Program and life insurance optionsFully remote work environmentOpportunity to work with a collaborative, growth-focused teamExposure to a variety of brands and marketing strategies across the home services industryAbout BxB Media | A BDR CompanyBxB Media partners with HVAC and home service companies to accelerate growth through digital marketing, customer engagement, and business support solutions. Our team works closely with clients to create smarter marketing strategies, stronger customer relationships, and long-term business success.If you're passionate about email marketing, enjoy turning data into action, and want to make a measurable impact across multiple businesses, we encourage you to apply.Candidates will be required to pass a background check and drug test upon being given a condition offer of employmentSalary: $26 - $31.17 per hour