Director, Analytics

Job DescriptionJob Title: Analytics Practice LeadLocation: Austin, TX Remote (with preference for Austin or willingness to travel for periodic team gatherings)Company: Siege Media – A full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing. They are expanding into analytics and seeking a founding hire to build and lead the practice.The RoleType: Hybrid implementer/strategist. You will be both building the technical foundation (GA4, GTM, attribution, dashboards) and serving as the analytics authority in client meetings, translating data into strategy.Own the Analytics service line from scratch: set standards, scope engagements, and grow the practice.This is NOT a pure builder or pure advisor role; you must be comfortable and excited about doing both.ResponsibilitiesImplementations: Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking.Reporting & Dashboards: Design and build reports and dashboards using Looker Studio, BigQuery, and equivalent BI tools.Attribution Strategy: Develop attribution models and measurement frameworks linking organic, content, and PR efforts to business outcomes.Client Advisory: Serve as the analytics authority during client calls – present insights, field questions, guide strategy with confidence.Internal Partnership: Collaborate with GEO, SEO, content, affiliate, paid social, and PR teams to instrument campaigns and prove impact.Compliance: Ensure privacy and consent compliance (consent mode, data governance) across all implementations.Practice Building: Set standards, processes, and deliverable templates for a scalable Analytics practice.Sales Support: Scope and price new analytics engagements alongside the Growth team.Brand Strategy: Use the Analytics infrastructure with historical data to develop differentiated content strategies for the Siege Media brand.Required Skills7–10 years experience in marketing or web analytics (mix of agency and/or in-house)Dedicated experience using AI (including Claude artifacts for reporting and agentic workflows) to build analytics dashboards/scaled recommendationsDeep, hands-on GA4 and GTM expertise (server-side tagging, data layer design)Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar)Proven attribution modeling and measurement strategy skillsDemonstrated client-facing presence – can lead a call, not just join oneAbility to translate technical data into clear, strategic recommendations for CMOsFamiliarity with privacy regulations and consent managementSuggested SkillsStrong comfort using AI tools like Claude to drive analytics recommendations and scale impactExperience measuring SEO/content/GEO performance, or exposure to AI search analyticsCompensation & LogisticsSalary: $135,000.00 – $150,000.00 USDBenefits: 100% health/dental/vision for U.S. employees, 401(k) matching, unlimited PTOLocation: Remote-friendly, with preference for Austin, TX or willingness to travel for periodic team gatheringsDiversity: Siege Media values diversity and encourages applicants from all backgrounds; reasonable accommodations available.