Growth Marketing Manager
Growth Marketing ManagerLocation: San Francisco (hybrid)About UsAt the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We've built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We're proud to support over 280,000 coaches and millions of clients worldwide.The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more. We're pushing the boundaries of what's possible in health and fitness technology~Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry while keeping the human touch at the heart of coaching.The OpportunityWe're seeking a Growth Marketing Manager who lives and breathes fitness and understands how to scale B2B SaaS companies. You'll own our demand generation engine, driving qualified coach acquisition through data-driven campaigns across multiple channels. This role requires equal parts analytical rigor and creative experimentation—you'll be building and optimizing our entire growth funnel from awareness to activation.Responsibilities:Growth Strategy & ExperimentationDesign and execute demand gen growth experiments across the entire customer lifecycle, from lead capture to paid conversion and expansion. Build and optimize email nurture campaigns and marketing automation workflows based on customer behavior and intent.Develop partner-powered growth loops (referrals, embedded offers, integrations, in-product prompts) that turn partnerships into repeatable growth channels.Identify new market segments, and run go-to-market experiments to validate ROI and scalable growth potentialAnalytics & OptimizationEstablish and track key growth metrics (CAC, LTV, conversion rates, channel ROI)Build dashboards and reporting frameworks to measure campaign performanceConduct A/B tests across landing pages, ad creative, email campaigns, and CTAsAnalyze funnel drop-off points and implement conversion rate optimization initiativesDevelop attribution models to understand multi-touch customer journeysIdeally, You Have:4+ years of growth marketing or demand generation experience at B2B SaaS companiesProven track record of scaling paid acquisition channels with measurable ROIDeep expertise in marketing analytics, attribution, and conversion optimizationHands-on experience with marketing platforms (HubSpot, Iterable, Outreach etc.)Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)Demonstrated ability to wear multiple hats and move fast in a startup environmentNON-NEGOTIABLE: Genuine passion for fitness and deep understanding of the coaching industry (personal training experience, coaching background, or active involvement in fitness communities)Preferred QualificationsExperience marketing to small business owners or solopreneursBackground in product-led growth or freemium conversion strategiesSQL skills for advanced analytics and customer segmentationExperience with creator economy or marketplace platformsFamiliarity with fitness tech landscape and competitor positioningContent creation skills (writing, video, design)Prior experience at a company that achieved product-market fit and scaledPersonal AttributesData-driven mindsetYou love digging into metrics, running experiments, and letting data guide decisionsCustomer-centricYou deeply understand customer needs and craft experiences that deliver valueScrappy executorYou can build programs from scratch without waiting for perfect resourcesGrowth-orientedYou're energized by moving metrics and proving impactCollaborativeYou work effectively across teams and know great lifecycle marketing requires cross-functional partnershipDetail-obsessedYou catch the small things that make big differences in campaign performanceContinuous learnerYou stay current on lifecycle marketing trends, tools, and best practicesWhy Join EverfitHelp shape how millions of people discover and connect with fitness coachesWork with autonomy and ownership on high-impact projectsJoin a collaborative, global team with experience from leading tech and fitness companiesEnjoy a competitive salary, equity, and performance bonusesBuild something meaningful that helps people live better, healthier livesThis position is based in San Francisco in a hybrid working environment. We offer competitive compensation, equity, benefits, and the opportunity to shape the future of a product used by people transforming lives every day.If you're ready to build the future of fitness and wellness experiences, let's talk!