Territory Sales Representative - Cannabis
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Territory Sales Representative San Francisco, CA
$75,000–$80,000 Base Salary + Uncapped Commission
LUIGI isn't just another cannabis brand - we're building a movement.
We're looking for an experienced, driven Territory Sales Representative to own the San Diego market, build lasting retail partnerships, and help continue LUIGI's rapid growth across California.
This is an opportunity for someone who already understands the cannabis landscape, has strong relationships with dispensaries throughout San Diego County, and thrives on creating opportunities where others see obstacles.
What You'll Do
Own and grow the LUIGI brand throughout the San Diego territory
Build new relationships with licensed dispensaries while expanding existing accounts
Conduct daily dispensary visits, buyer meetings, vendor days, pop-ups, and budtender education sessions
Execute product launches and promotional campaigns
Drive monthly sales goals while identifying new opportunities for distribution
Become a true product expert capable of educating buyers and budtenders on the LUIGI portfolio
Maintain CRM activity, sales forecasting, and territory planning
Represent LUIGI professionally at trade shows, events, and community activations
Work closely with our sales leadership and marketing team to continue building one of California's fastest-growing cannabis brands
What We're Looking For
MUST currently reside in the San Francisco area
2+ years of cannabis sales experience required
Existing relationships with San Diego dispensary buyers, managers, and ownership groups
Proven track record of opening new accounts and growing territory revenue
Strong knowledge of California cannabis products, retail operations, and compliance
Excellent presentation, communication, and negotiation skills
Self-motivated with the ability to work independently
Experience with CRM platforms preferred
Valid California driver's license and reliable transportation
Willingness to travel throughout the San Diego region daily
Compensation
$75,000–$80,000 base salary (DOE)
Uncapped commission
Travel reimbursement
Opportunity for rapid advancement as LUIGI continues to expand
Please note: Health benefits are not currently offered but are planned as part of our continued company growth later this year.
Why LUIGI?
We're not interested in hiring someone who simply sells products—we're looking for someone who wants to help build an iconic California cannabis brand.
If you're passionate about cannabis, love building relationships, enjoy being in the field, and want to be part of something sp
Pay: $75,000.00 - $80,000.00 per year
Benefits:
Employee discount
Flexible schedule
Referral program
Work Location: On the road