Marketing Manager

Marketing ManagerLocation: Fargo, NDType: Full-timeComp: $75,000–$100,000 (DOE) + performance bonus potentialReports to: Sales Director/Brand LeaderWho We AreAllstar Fargo is a high-performing roofing and exteriors company serving Fargo and greater lakes area. We operate in two lanes:DTC/Retail: paid + organic demand generation and conversionB2B/Commercial: builders, architects, and commercial projectsWe’re hiring a Marketing Director to own the entire marketing engine end-to-end and drive measurable demand, share-of-search, and revenue impact.Role SummaryThis is a true ownership role. You will be accountable for building, executing, and optimizing our full-funnel marketing strategy across both divisions. You will manage agencies and vendors, control reporting and attribution, and ensure our marketing results show up in pipeline and revenue. We need someone who can diagnose issues quickly, create a recovery plan when performance dips, and lead execution with urgency.What You’ll Own1) Local SEO + Google Business Profile Performance (Top Priority)Own local SEO strategy and execution across Fargo + Park RapidsOptimize and manage Google Business Profiles (categories, services, location signals, posts, photos, Q&A, reviews, spam fighting, tracking)Drive improvements in rankings, impressions, calls, form fills, and direction requestsBuild and execute a plan to increase share of search and protect market visibility2) Paid Media Strategy and ROI (Google LSA, Google Ads, Meta)Own strategy, budget allocation, and performance across paid channelsImprove lead quality and reduce cost per booked appointmentCreate landing page and conversion strategies (offer, messaging, CTA, form flow)Manage agencies or run campaigns directly depending on skillset3) Brand, Messaging, and Creative DirectionEnsure consistent messaging that separates Allstar from competitorsBuild campaign calendars around seasons (spring, storm, fall, winter)Oversee creative production (photo/video direction, ad creatives, Canva assets)Create sales enablement materials and partner collateral (builders, agents, remodelers)4) CRM, Attribution, and Reporting (AccuLynx, CallRail, GA4, GSC)Own marketing tracking, call tracking integrity, and attribution accuracyBuild a weekly dashboard that ties marketing → leads → appointments → revenueIdentify breakdowns (visibility, conversion, lead quality, speed-to-lead) and fix themKeep the team honest with clear metrics and transparent reporting5) Conversion & Lead Lifecycle OptimizationImprove speed-to-lead systems, nurture sequences, and booked appointment ratePartner with sales leadership to tighten follow-up automations and pipeline stagesAudit lead sources and optimize toward the channels that generate profit, not just leads6) B2B marketing trackerOwn and nurture the current B2B marketing/prospect tracker to drive further opportunities.Benefits:401(k)401(k) matchingDental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insurance