Marketing Specialist

HEAR. SEE. ENGAGE. Headquartered in Eden Prairie, Minnesota, Williams AV designs and manufactures assistive communication technology – eliminating barriers that enhance communication in diverse settings. Join Our Team If you are passionate about technology that can make an impact in people’s lives, come join our team as the Marketing Specialist. Your Role We are seeking a passionate Marketing Specialist to join our dynamic team. As a Marketing Specialist, you'll play a crucial role in shaping our brand identity and driving growth for our innovative products. Your creativity, analytical skills, and strategic thinking will be instrumental in developing and executing effective marketing campaigns across various channels. Responsibilities ‒ Develop inbound and outbound strategies for demand generation and lead nurturing campaigns. ‒ Execute campaigns, including creative briefs, creative development, copy, and deployment across channels (email, web, social, etc.) ‒ Campaign reporting and analysis to measure effectiveness and make recommendations for improvements ‒ Manage the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging. ‒ Assist with planning and executing product launches, promotional activities, and trade shows. ‒ Own the content strategy to support demand generation and lead nurturing campaigns. ‒ Create high-quality content for marketing channels, including blog posts, case, studies, social media posts, and other innovative opportunities to educate and engage our audience ‒ Optimize website content for SEO and complete website changes and updates ‒ Design high-quality graphics and content for various marketing platforms (web, email, social, collateral) that adhere to brand standards. Required Qualifications ‒ Bachelor’s degree in Marketing, Communications, or a related field ‒ 3+ years of marketing experience, preferably in a B2B environment ‒ Proficiency in Adobe InDesign, Illustrator, and PhotoShop ‒ Experience with HubSpot or other comparable email campaign software ‒ Strong understanding of WordPress and Google Analytics ‒ Excellent writing and editing skills ‒ Ability to manage multiple projects simultaneously and meet deadlines ‒ Ability to take initiative and be resourceful Your Success Will Be Measured By Your Ability To Set an example for others following WAV values Implement sustainable processes and change that promote our culture of excellence Bring forward innovative solutions based on the needs of the business strategy Benefits Our total rewards package goes beyond just a paycheck. Whether you are looking to build your career, improve your health, or protect your wealth, we offer benefits to help you achieve those goals. Physical Requirement This position requires prolonged periods of sitting at a desk and working at a computer. This role requires the ability to travel periodically. Must be able to stand, walk and sit for extended periods during travel, events and meetings. Must be able to lift up to 50 pounds. Reasonable accommodations may be made to perform the essential functions of this position. Job Type: Full-time Pay: $62,000.00 - $68,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Tuition reimbursement Vision insurance Schedule: Day shift Monday to Friday People with a criminal record are encouraged to apply Experience: Marketing: 3 years (Required) HubSpot: 1 year (Required) B2B marketing: 3 years (Required) Adobe InDesign: 1 year (Preferred) Ability to Commute: Eden Prairie, MN 55344 (Required) Ability to Relocate: Eden Prairie, MN 55344: Relocate before starting work (Required) Work Location: In person