Regional Sales Director

DescriptionThe Regional Sales Director is a customer-facing sales role responsible for driving revenue growth through the sale of Workhorse commercial electric trucks within the greater Toronto area. This role focuses on developing new business, managing key customer relationships, and expanding existing accounts while representing Workhorse as a trusted partner to prospective and current customers.While titled “Director,” this position functions as an individual contributor sales role with responsibility for pipeline development, deal execution, and regional market growth. Each Director is responsible for a defined geographic region. Territory assignments are determined by the business and may be adjusted based on market needs, customer concentration, or growth strategy.What You Will DoOriginate new sales of Workhorse commercial vehicles within an assigned geographic territoryDevelop and execute regional sales strategies to meet or exceed revenue and unit sales targetsIdentify, qualify, and pursue new business opportunities across fleet, commercial, and enterprise customersManage the full sales lifecycle, including prospecting, product demonstrations, pricing discussions, negotiations, and contract executionBuild and maintain strong relationships with customers, dealers, partners, and internal stakeholdersServe as the primary point of contact for customers throughout the sales process and initial delivery phaseCollaborate closely with internal teams including Operations, Manufacturing, Finance, and Customer Support to ensure successful order fulfillmentMaintain an accurate and up-to-date sales pipeline using CRM toolsMonitor regional market trends, competitive activity, and customer needs to inform sales strategyRepresent Workhorse at industry events, trade shows, and customer meetings as neededProvide regular sales forecasts, activity reports, and updates to sales leadershipRequirementsProven experience in sales, business development, or account managementStrong customer-facing skills with the ability to build credibility and trustExperience selling commercial vehicles, fleet solutions, capital equipment, or complex products preferredAbility to manage a full sales cycle independentlyComfortable working in a fast-paced, evolving environmentStrong communication, negotiation, and presentation skillsProficiency with CRM systems and sales reporting toolsWhat Makes You EligibleWillingness to travel within assigned region as requiredAbility to successfully complete a background investigation and drug screen as a condition of employmentAuthorization to work in CanadaWhy WorkhorseLead the Future of Electric Mobility - Workhorse is a leading electric vehicle company focused on delivering sustainable, purpose-built solutions that are transforming last-mile delivery and commercial transportation.Make Executive-Level Impact - This role sits on the Sales and Executive Team, offering direct influence on enterprise growth, strategic partnerships, and company-wide direction.Dog-Friendly Workplace - We believe great ideas come from people who feel comfortable being themselves—four-legged teammates included at many of our locations.Strong, People-First Culture - We foster a collaborative, respectful, and transparent culture where teams are empowered, accountability is valued, and leaders are trusted to lead.Innovation Meets Execution - Workhorse combines cutting-edge technology with real-world manufacturing and operational excellence—turning innovation into vehicles on the road.Growth-Oriented Environment - Join a company in an exciting phase of growth where your leadership, ideas, and results will directly shape what’s next.