Senior Manager Category and Shopper Strategy
Occupations:
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions ManagersSearch Marketing StrategistsWholesale and Retail Buyers, Except Farm ProductsIndustries:
Miscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersContinuing Care Retirement Communities and Assisted Living Facilities for the ElderlySocial Advocacy OrganizationsBusiness, Professional, Labor, Political, and Similar OrganizationsManager Category And Shopper StrategyMarketing / Advertising / PRLocation: Onsite Springdale, ARJob type: Full time PermanentShift: Full-time Days 8 hours a day 40 hours a weekPay Range/Salary: USD Depends upon experience + BenefitsPosition Summary:Must-Haves1 Candidate must have primary research experience/or thought leadership experience, critical thinker, ability to problem solving.Job DescriptionThe Manager, Category and Shopper Strategy, will work as a strategic contributor and primary partner for custom and/or integrated shopper and category insights. The role will work collaboratively with category leadership, commerce marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer's categories and Client products. The role will also work with Client business units to ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results.Location: This position will be based out of Corporate Headquarters in Springdale, Arkansas. Relocation assistance may be provided for those candidates that meet the Relocation policy guidelines.Essential Duties and ResponsibilitiesPlan, execute and synthesize research for the development of Client proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.Analyze data and translate findings into meaningful insights; keeping the category and shoppers always in mind and how they fit with our company brand goalsUse syndicated and household panel data, primary and secondary research, and other data sources to uncover insightsLeverage shopper insights to cultivate and influence our relationships with key customers, both at the strategic and tactical level as well as our internal Client business partnersEstablish strong, on-going, internal partnerships to gain a deep understanding of business opportunities and knowledge gaps. Work collaboratively with Consumer Insights, Innovation, Commerce Marketing, Brand Marketing and Sales.