Program Manager

Pay rate range - $60/hr. to $65/hr. Fully OnsiteA variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Top skills: 1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively. 2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns. 3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content. KEY RESPONSIBILITES/REQUIREMENTS: Key Responsibilities • Strategy & Planning:Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization. • Execution & Optimization:Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking. • Cross-functional Collaboration:Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives. • Data Analysis & Reporting:Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance. • Compliance & Best Practices:Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies. Education Requirement • Bachelor's degree in Marketing, Business, Communications, or a related field. Years of Experience • 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement. Preferred Qualifications • Experience with push notification platforms (e.g., Firebase, Braze, OneSignal). • Familiarity with user segmentation and personalization techniques. xywuqvp • Knowledge of A/B testing methodologies and tools.