Marketing Program Manager (Santa Rosa)

Company Descriptiondashmoto is redefining urban mobility through design-led, high-performance 3-wheel seated electric scooters. As we scale across the U.S., we are building a powerful on-ground ambassador network to drive real-world engagement, product discovery, and conversion.Role DescriptionWe're looking for a Marketing Program Manager (Field Growth & Community), to build, operate, and scale dashmoto's field-based growth initiatives - starting with our ambassador and experiential activation program (first in California and the nationally based on success).While the ambassador program will be the key initial focus, this role is designed to evolve into a broader operational growth leadership position spanning:field activationscommunity and owner engagementexperiential marketing programsCRM and lead funnel operationspartnership activationsregional growth initiativesscalable customer acquisition experimentsThis is not a traditional "street team" management role. It is a hybrid operational marketing, field growth, and lead-conversion role focused on building a scalable acquisition channel that connects real-world engagement with measurable business outcomes.You will oversee the systems, teams, and operational workflows that move potential customers from first interaction → test ride → qualified lead → purchase.Key Responsibilities1. Build & Scale Field Growth ProgramsRecruit, onboard, train, and manage ambassador and field activation teams across California (and nationally based on success)Develop scalable systems, playbooks, onboarding processes, and operational standardsStructure teams, territories, schedules, and deployment strategies for maximum effectivenessHelp shape the long-term evolution of dashmoto's field growth and community strategy2. Field Operations & Experiential ActivationsPlan and execute on-ground activations including events, community rides, pop-ups, beach/trail activations, partnerships, and high-foot-traffic engagementsEnsure consistent, premium customer interactions and brand representationOptimize locations, timing, staffing, and activation formats based on performance dataCoordinate operational logistics for test rides, safety, waivers, and lead capture3. CRM, Funnel & Lead Conversion OwnershipOwn the operational coordination of the lead funnel from first interaction through to conversionManage CRM systems, reporting, lead tracking, and attributionOversee ambassador-specific codes, landing pages, and customer tracking workflowsCoordinate follow-up processes across SMS, email, phone, retargeting, demos, and nurture sequencesHelp develop lead scoring, follow-up cadence, and conversion optimization systemsTrack and improve:lead capture ratetest ride conversionfollow-up engagementtime-to-conversionCAC performance4. Team Performance & Incentive ManagementManage ambassador compensation and incentive structures tied to performance outcomesTrack individual and team KPIsIdentify high-performing ambassadors and develop scalable best practicesSupport the development of team leads and regional leaders as the program expands5. Customer Experience OversightEnsure the customer journey feels premium, consultative, and highly personalizedSupport customers through discovery, test rides, and follow-up engagementWork closely with Sales to ensure high-intent leads are effectively nurtured and convertedMaintain strong customer experience standards throughout the funnel6. Cross-Functional CollaborationPartner closely with Marketing, Sales & Customer ExperienceAlign field activations with campaigns, launches, partnerships, and brand initiativesFeed real-world customer insights back into growth, product, and marketing strategyAssist in evaluating CAC and channel effectiveness relative to other acquisition channels7. Expansion & ScaleBuild systems designed to scale nationallyHelp validate and refine pilot programs before broader rolloutSupport expansion into additional markets beyond California, including future regional programsAssist in building scalable regional leadership structures as the company growsWhat We're Looking For3+ years experience in:field marketingexperiential marketinggrowth operationscommunity programssales operationsor distributed team managementProven ability to build and manage operational programs in fast-moving environmentsStrong understanding of CRM systems (Hubspot is a bonus), lead funnels, and customer lifecycle managementComfortable balancing strategic thinking with hands-on executionStrong organizational and operational disciplineData-driven with a bias toward testing, iteration, and optimizationExcellent communication and leadership skillsComfortable working evenings/weekends during activations and events when requiredBonus ExperienceMobility, EV, consumer tech, luxury retail, hospitality, or lifestyle brandsCommunity-led growth or ambassador programsHigh-ticket or consultative sales environmentsEvent activations and experiential campaignsWhat Success Looks LikeA scalable, high-performing field growth operation across CaliforniaStrong pipeline of qualified leads generated through experiential activationsMeasurable improvement in funnel conversion and CAC performanceRepeatable systems ready for expansion into additional marketsPremium customer experiences that strengthen the dashmoto brand and communityWhy This Role MattersThis role sits at the intersection of growth, operations, community, and customer experience. You won't simply be managing ambassadors, you'll be helping build and validate a scalable acquisition and engagement channel that could become a major part of dashmoto's national growth strategy.