Funnel Builder and CRO Specialist

Position: Funnel Builder & CRO Specialist Type: Full-Time or Contract Location: Remote Reports to: Head of Growth / DTC Portfolio: RequiredCompany: Truly Free HomeABOUT THE ROLE Truly Free Home makes non-toxic, sustainable home and laundry products that actually work.We sell direct-to-consumer and are obsessed with doing it well -- which means we're obsessedwith funnels.We're looking for a hands-on funnel builder who lives at the intersection of strategy, copyarchitecture, and execution. You'll own the full lifecycle -- from offer concept to pixel-perfectpage -- and be expected to optimize relentlessly once live.WHAT YOU'LL OWN - Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winbackcampaigns- Design wireframes and high-fidelity page layouts optimized for direct response conversionprinciples- Build pages end-to-end in Builder.io, including integrations with our ecommerce stack - Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze results- Own conversion rate optimization across the full purchase funnel, from landing page throughpost-purchase- Collaborate with copywriters, media buyers, and brand to ensure message-to-market match atevery step- Monitor funnel performance daily and proactively identify drop-off points, friction, andopportunity - Build and maintain a structured testing roadmap prioritized by revenue impactYOU MUST HAVE - Proven experience building high-converting direct response funnels -- VSLs, advertorials,challenge funnels, subscription flows- Deep familiarity with Builder.io -- you can build fast, clean, and responsive without a developer- Strong grasp of ecommerce product page psychology -- hero, proof, objection handling,urgency, offer clarity- Hands-on CRO experience: hypothesis creation, test setup, statistical analysis, and iteration- Understanding of traffic temperature and how it should shape funnel structure and offerframing- Ability to audit an existing funnel and produce a prioritized list of revenue-moving changes- Comfort with analytics platforms (GA4, Triple Whale, or equivalent) to read funnel dataindependentlyBONUS POINTS - Experience in the natural / non-toxic CPG space or household product verticals- Familiarity with subscription and LTV-focused funnel models (free + shipping, trial, subscribe &save)- Working knowledge of Klaviyo flows as they relate to post-purchase funnel sequencing- Basic HTML/CSS ability to troubleshoot or fine-tune Builder.io builds