Omnichannel Analytics

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comWhat if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams, and be responsible for the outcomes while our leaders support and mentor you.We are a profitable, rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries; healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly different experience for you.If this excites you, then apply below.Omnichannel / Digital Analytics Hybrid: 1 day Per Week Or Fortnight in PhiladelphiaYou will be responsible forDeliveryPartner with analysts to deliver Omnichannel reporting and insights, with a specific focus on digital channels and actionable insights to inform tactical optimizations and strategic planningDevelop and refine measurement frameworks by translating brand level omnichannel objectives into measurable KPIs. Ability to capture brand, campaign and tactical nuances while also ensuring alignment and consistency in measurement across brands and business units is criticalLead Omnichannel dashboard enhancements and on-going maintenance – ensure dashboard meets brand specific requirements while also maintaining consistency across brands & BUs, gather and translate enhancement requirements from client, leverage AI to automate dashboard operations and insights generation to drive both efficiency & effectivenessDeliver actionable monthly and quarterly omnichannel performance reports focused on highlighting trends and insights to clients in a compelling manner that drives campaign optimizationRecommend experiments & a/b tests that address key business challenges and questionsSupport client stakeholders in collaborating with media agencies and AORs to define measurement plans, align on optimizations, resolve data discrepancies and pull through tactical recommendations & a/b testsEnsure all activities are conducted in compliance with client's procedures & regulations with appropriate documentation and approvalsClient RelationshipBuild and maintain strong relationships with key stakeholders within pharmaceutical client organizations. Become a trusted partner for Omnichannel Analytics by proactively setting expectations and addressing challengesUnderstand client's business objectives and ensure monthly reporting, dashboards, adhoc analysis align to these objectives and address their key business questionsChallenge conventional approaches when appropriate and actively share relevant POVs on relevant industry trends, new solutions, and best practicesTeam Leadership and Project ManagementLead a team of analysts and consultants, providing guidance, coaching, and mentorship to drive high performance and professional development.Build and implement internal digital education training programs to enable analysts to effectively execute digital and omnichannel engagementsCoordinate cross-functional efforts within the team and across departments to address complex client challenges effectively.Your impact:About you:6+ Years of relevant professional experience3+Years of Digital Analytics and Insights Experience3+ Years of Life Sciences / Pharma experience1+ Years of managing teamsStrong understanding of paid media strategies, tactics, measurement and data. Media agency experience is a plusExperience analyzing website performance and making recommendations to optimize performance. UI/UX optimization experience is an added bonusMust have:Experience translating digital marketing goals into measurable KPIs and metricsUnderstanding of the underlying business rules and nuances of processing digital data to align with KPI/metric definitionsExpertise in developing & delivering monthly digital marketing or omnichannel reporting that effectively communicates performance trends while also identifying optimization opportunitiesProven track record of successfully managing client relationships and delivering impactful digital analytics solutions to drive business outcomesExcellent communication and presentation skills, with the ability to communicate complex concepts to both technical and non-technical audiences effectively.Proven ability to frame a business issue, design the right solution, and deliver results.Google Analytics and/or Adobe Analytics ExperienceUnderstanding of Media Platforms & Data such as MCI/Datorama, PLD/NPI Activity Data, DCM, SA360, HCP365, AIMXR, Meta, LinkedIn, TikTokProficient with Power BI and Co-pilotComfortable with CRM platforms such as Veeva and SFMCEQUAL OPPORTUNITYIndegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate's merit and qualification.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.