AI Marketing Strategy Manager

Define the AI roadmap for Marketing, identifying use cases that drive personalization, automation, predictive targeting, and operational efficiency.Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Establish frameworks for AI adoption, governance, and compliance, ensuring ethical, brand-safe, and data-secure usage.Act as the internal thought leader on AI in marketing, educating stakeholders on emerging trends, risks, and opportunities.Collaborate with Digital Marketing, Communications, IT, and Analytics teams to translate strategic AI opportunities into operational solutions.Partner with Commercial, Medical, and Market Access teams to explore cross-functional AI applications (e.g., customer insights, omnichannel orchestration, sentiment analysis, and forecasting).Serve as the bridge between strategy and execution, ensuring AI-powered initiatives are scalable, measurable, and business-aligned.Build and document repeatable frameworks for testing, adopting, and measuring AI tools and technologies.Lead vendor evaluations, pilots, and partnerships with AI solution providers.Establish KPIs and reporting dashboards to track AI's impact on efficiency, engagement, and revenue.Develop training and enablement programs for marketing and cross-functional partners to safely and effectively use AI tools.Drive change management initiatives to ensure smooth adoption of AI within the marketing organization.Bachelor's degree in Marketing, Business, Data Science, or related field; 5+ years of experience in Marketing Strategy, Digital Marketing, or Innovation, with at least 2–3 years focused on AI, MarTech, or data-driven marketing.Strong understanding of AI applications in marketing (generative and agentic AI, predictive analytics, personalization, content optimization, etc.).Proven ability to develop strategic frameworks and manage cross-functional initiatives.Exceptional communication and stakeholder management skills, with the ability to influence at all levels. xevrcycStrong business acumen and comfort translating technical concepts into strategic business opportunities.Annual performance-based bonuses