Senior Product Marketing Manager
Who We AreHealthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.What You’ll Do As a GTM Powerhouse Build and Continuously Refine the US Value PropositionDefine who we win with in the US, what pain we solve, and why we winTranslate complex healthcare, AI, and workflow realities into clear, buyer-led messagingPressure-test positioning in real conversations and iterate quickly — clarity over perfection Competitive Intelligence & Market Reality (Core to the Role)Develop a deep, evolving view of the US landscape (incumbents, point solutions, internal builds, status quo) Stay close to the field through sales calls, customer conversations, and win/loss analysisTrack how competitive narratives shift over time and respond quicklyMaintain and evolve competitive assets (battlecards, objection frameworks, positioning) to sharpen messaging, enablement, and market narrative Deal-Critical Enablement (Built, Tested, Improved)Build high impact assets that win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateralShip quickly, gather feedback, and improve themEnsure sales can confidently tell the story without you in the room Own and Iterate on US StorytellingOwn US website and core product messagingDevelop customer stories and proof points that resonate with enterprise buyersKeep pitch, site, and field narratives aligned as the story evolves Be the Voice of the US Market InternallyBring clear, actionable insight on buyers, competitors, and objections to leadershipFeed market learnings into Product, Sales, and Marketing to sharpen how we winWhat We're Looking For5+ years leading GTM strategy in tech companiesBackground in health tech or adjacent healthcare environmentsExperience as a Senior PMM or equivalent high-ownership ICProven ownership of:Positioning & messagingSales enablement (decks, talk tracks, demo materials)Go-to-market executionExceptional writer with strong narrative instinctsFast, decisive, and energized by continuous iterationThe way we work Build to LastWe design for safety and reliability so clinicians, patients, and our teams can trust what we build every day. Own Your PracticeIdeas rise on merit, not title, and everyone shares responsibility for the standards we set together. Move Fast, Stay SteadyWe move quickly but never at the cost of trust. Progress only matters if people can depend on what we make. Make Others BetterHonest feedback, steady support, and shared growth keep our teams improving together.Why you will flourish with us 🚀?In office to collaborate with like-minded professionalsHealthcare, Dental, Vision benefit options401k with 3% matchPersonal development budget of $500 per annumBecome an owner, with shares (equity) in the company, if Heidi wins, we all winThe rare chance to create a global impact as you immerse yourself in one of the leading healthtech startupsThe opportunity to fast track your startup career!Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.Compensation Range: $160K - $185K