Advanced Analytics Marketing Director

Location: HybridMedidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.About our Company:Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than thirty six thousand trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com.About the Team:The Marketing Advanced Analytics Director is an individual contributor role and reports to the Sr. Director of Marketing Operations. In this role, you will partner with cross-functional teams, including IT, data governance, marketing, and operations to identify opportunities and deliver analytics solutions using advanced analytical skills. This is a part strategy, part operational role. You'll be expected to initiate and own projects from whiteboard to launch to scale: identifying analytical needs, shaping and conducting analysis, and delivering insights to internal teams. You are responsible for developing and implementing data-driven strategies to drive business outcomes tied to revenue growth or marketing productivity using advanced analytics skills. The ideal candidate will have a strong background and understanding of the attribution landscape, including econometric modeling, customer propensity derivation, LTV prediction, and CRM databases.Responsibilities:Lead in-depth analysis of marketing campaign performance across various channels (e.g., paid media, email, web, social) to identify trends, patterns, and opportunities for optimization; drive budget allocation decisions through modeling (ROI, MMM, MTA), directly influencing marketing spend.Move beyond historical, backward-looking reporting to predictive insights and prescriptive recommendations to not only forecast demand but provide specific strategic recommendations to stakeholdersBuild and manage experimentation (A/B testing) frameworks to test hypotheses and optimize marketing strategies.Partner with IT to build scalable data pipelines, writing reusable code to cleanse and integrate disparate datasets for long-term analytical rigor.Stay current with industry trends and emerging technologies, including AI and machine learning applications in marketing analytics, to identify opportunities for innovation and efficiency; develop AI-driven insights and automation, not just dashboards; foster data and AI-driven culture by upskilling teams and promoting literacy across Marketing.Qualifications:Bachelor's degree in a quantitative field (Statistics, Economics, Mathematics); a Master's degree or MBA is highly preferred10+ years in marketing analytics or data science preferably within the B2B technology or SaaS industryDeep expertise in B2B marketing analytics including campaigns, activation, lead scoring, pipeline attribution and digital analytics; strong understanding of ABM (Account-based Marketing), demand generation funnels, and customer lifecycle dataProven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA); deep knowledge of advanced statistical methods (econometrics, machine learning, propensity modeling, LTV forecasting etc)Strong technical proficiency with SQL, Python/R or SAS; experience with data visualization tools (e.g., Looker, Tableau) to effectively communicate findings.Ability to leverage cloud technologies for scalable data processing and analysis, deep understanding of marketing tech stacks (Salesforce, Google Analytics 4) and cross-system data flowsExceptional ability to synthesize complex data into clear business insights for technical and executive audiencesDemonstrated ability to manage multiple projects, prioritize effectively, and work in a fast-paced, dynamic environmentSystems thinking with focus on data quality, metric governance, and privacy-by-design principlesThe salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $135,000-$180,000.Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.Equal Employment Opportunity:In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Applications will be accepted on an ongoing basis until the position is filled.#LI-MW1#LI-Hybrid